Category: Marketing and Social Media

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The only thing you can rely on in the wedding business

This afternoon a couple got engaged and they have never heard of you, they’ve not made any decisions about their wedding, and it’s highly likely they don’t know anything about the wedding industry, how it works, what things cost, and who does what.

The only thing you can rely on in the wedding industry is that today a couple got engaged and all of your previous branding, marketing, advertising, and godowill in the market means nothing.

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How to become a travelling celebrant

Alinta asks: I am going to take up the gypsy/not-yet-too-grey nomad life for a year or so and I wonder if it would be possible to be a sort of travelling celebrant? We will be travelling in a substantial caravan and aren’t intending to be too structured about our timing so that we can follow our hearts and interests… Any thoughts or suggestions on if this would work?

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008 Social Media Challenge: Beat your own drum and testify

If someone speaks well of you, you’ve got to remember that, embed it deep into your soul, and know that you’re good at this.

And once you’ve done that you need to share that testimony

There’s a whole philosophy behind referrals and testimonies, but I’m not sharing them today, because I’m not a psychologist; I’m just a boy, standing in front a celebrant, asking them to testify! Testimonies about how you are good at what you do, and you do it in a certain way that makes a certain kind of person happy.

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How to publish Facebook ads that work

I don’t know.

If there’s anything you can expect from me today and into the future is that I’m not going to talk BS. The good news is that I know as much about Facebook advertising as most marketers and advertisers do, and they don’t know either, because there is no one perfect ad that will close all the deals and make all the bookings. So as much as I don’t know how to publish Facebook ads that work, I do know how to publish Facebook ads that work for me, so I’ll take you through that process and also weave in some professional best practises and see if we can’t help you.

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Get testimonies that matter

Celebrants offer such a personal service, your service is very different to mine, to every other member of this website, and the thousands of other celebrants available. We can communicate our differences in text and photos on our website, through blog and social content, and by meeting people but meeting every single enquirer can become tiresome.

So, let me introduce you to a secret warrior in my sales toolkit: testimonies.

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009 Social Media Challenge: Your genesis story

Today’s challenge is an easy one, you already know everything about it, the key to the challenge though is 1. Articulating it, 2. Telling it, and 3. Sharing it to as many mediums as possible

Today we’re telling your genesis story, the story of how you started, why you started, and how you felt you could do something important and different.

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What should we do on social media? Part 1

A member asks: When chatting with celebrants recently I heard again and again that most celebrants aren’t really that interested in following the general Instagram “best practice” advice that you see on social media blogs/podcasts. Most people a) don’t want to invest the time and energy to go down the Pinterest-style heavily-curated aesthetically-pleasing path, and b) think it’s bullshit anyway. They don’t want to follow a posting schedule, they may not even post very regularly. I think most celebrants just want to post photos that they like, when they have them – but want to maximize the appeal/reach of those posts and spend the least amount of time on them. Can you share any practical little hacks to shave a few minutes and a few headaches off your posting/planning time.

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Old marketing versus new marketing, example 503,000,091

Old marketing would put the right message in the right place so the right people would find it. The celebrant would advertise in the wedding magazine because people having weddings bought wedding magazines. The tools were at the tool shop so people who needed tools would know where to buy them. The cheap services were advertised where cheap people shopped, and expensive services were advertised where people with too much money shopped…

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The do’s and don’ts of email marketing

A pertinent question about building and maintain an email list today: For anyone looking to follow your example of maintaining “an email list of all couples I meet at expos, fairs, open days, along with all who enquire with me” and sending them a weekly newsletter – are there any legal considerations or permission issues (opt in/opt out) we need to consider? Is it fine to just add any email address to a newsletter database or is there particular wording we need to use in sourcing those addresses for that purpose? Cheers.

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What should we do on social media? Part 2

A member asks: When chatting with celebrants recently I heard again and again that most celebrants aren’t really that interested in following the general Instagram “best practice” advice that you see on social media blogs/podcasts. Most people a) don’t want to invest the time and energy to go down the Pinterest-style heavily-curated aesthetically-pleasing path, and b) think it’s bullshit anyway. They don’t want to follow a posting schedule, they may not even post very regularly. I think most celebrants just want to post photos that they like, when they have them – but want to maximize the appeal/reach of those posts and spend the least amount of time on them. Can you share any practical little hacks to shave a few minutes and a few headaches off your posting/planning time. There’s a reason Facebook and Instagram have personal and business accounts. There’s a place for you to post what you like, and a place for you to post content that has a positive on your business.

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What should we do on social media? Part 3

A member asks: When chatting with celebrants recently I heard again and again that most celebrants aren’t really that interested in following the general Instagram “best practice” advice that you see on social media blogs/podcasts. Most people a) don’t want to invest the time and energy to go down the Pinterest-style heavily-curated aesthetically-pleasing path, and b) think it’s bullshit anyway. They don’t want to follow a posting schedule, they may not even post very regularly. I think most celebrants just want to post photos that they like, when they have them – but want to maximize the appeal/reach of those posts and spend the least amount of time on them. Can you share any practical little hacks to shave a few minutes and a few headaches off your posting/planning time.

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When wanting to be featured or talked about, know this one thing

A favourite read of mine is the regular Susbtack email from Ariel Stalling. You might know her name from a little blog called Offbeat Bride. In this week’s mailout, Ariel tells the story of how someone a little bit like her was covered in the New York Times.

Before I actually read the words in the piece I thought Ariel was telling the story about how she was covered in the New York Times which would’ve been kind of cool, but then when you sit down and read it you realise that someone slightly similar to her with a really good publicist was covered in the Times instead.

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