Category: Marketing and Social Media
I’m staggered how many celebrants are not accessing this simple and completely free advertising platform!Read More
A study has found that adding copy to a new app’s website around the lines of “we...Read More
Celebrants offer such a personal service, your service is very different to mine, to every other member of this website, and the thousands of other celebrants available. We can communicate our differences in text and photos on our website, through blog and social content, and by meeting people but meeting every single enquirer can become tiresome.
So, let me introduce you to a secret warrior in my sales toolkit: testimonies.Read More
As a follow-up to my recent post about a super easy and free advertising platform for Australian celebrants, this is how you can change which address is displayed in your listing. As mentioned in that post, I only display the...Read More
A member asks: When chatting with celebrants recently I heard again and again that most celebrants aren’t really that interested in following the general Instagram “best practice” advice that you see on social media blogs/podcasts. Most people a) don’t want to invest the time and energy to go down the Pinterest-style heavily-curated aesthetically-pleasing path, and b) think it’s bullshit anyway. They don’t want to follow a posting schedule, they may not even post very regularly. I think most celebrants just want to post photos that they like, when they have them – but want to maximize the appeal/reach of those posts and spend the least amount of time on them. Can you share any practical little hacks to shave a few minutes and a few headaches off your posting/planning time.Read More
Gail asks: Sooo… your couple love you and want to leave a review! Where is the best place/s for them leave this review to really market your business and what links would you send them?Read More
Suzanne asks: “Looking for advice on professional web design v. self design. Objective to attract biz, be good return on investment and not rubber-stamp like. Also some good advice on logo vs personal service brand.” Two important questions here and they’re both worth addressing.Read More
A common conversation amongst everyone in the wedding industry who is not a wedding photographer is asking photographers for photos.
It’s great when you get them, it means your social media feeds have a professional feel over an iPhone photo feel, and it’s literally their job to make art out of events so their photos are always going to be better than yours.Read More
Want to start playing with AI chat in a way that will make sense to your celebrancy practice and business? Here’s five prompts you can ask to get a unique insight into your business today.Read More
When you hear of social media posts going viral, it simply means people are sharing it....Read More
A pertinent question about building and maintain an email list today: For anyone looking to follow your example of maintaining “an email list of all couples I meet at expos, fairs, open days, along with all who enquire with me” and sending them a weekly newsletter – are there any legal considerations or permission issues (opt in/opt out) we need to consider? Is it fine to just add any email address to a newsletter database or is there particular wording we need to use in sourcing those addresses for that purpose? Cheers.Read More
Luke emailed me yesterday as I was about to solve for myself the problem he identified: What software would you recommend to use for a marketing list? Again are there any zaps or workflows in setting up the marketing list?
Great question Luke! I’ve been toying around in this realm for a while and have regrettably landed on the most expensive solution around: Active Campaign. I’m going to show you how I created a Zapier zap to collect email addresses at a wedding fair and get ChatGPT to send each person an email instantly after they scanned the QR code and entered their email address. It was such a smooth and professional workflow, I’m really happy with it. But before I show you how I created that I want to talk about email marketing for a moment. Email marketing is amazing and horrible. It’s amazing because people who identify with you and how you roll can and will give you their email address, and you have the opportunity to bring value back to their inbox via marketing emails. It’s horrible because trying to land in someone’s actual email inbox and not their spam folder is an arduous exercise that even yours truly finds hard, and tiring, and annoying. So you’ll try the cheaper products, then you’ll try MailChimp, and the rest of them, and marketing folklore tells us that if you are serious about this you end up on Active Campaign. so that’s where I am. Whenever someone enquires with me, books with me, or if I interact with them at an open day or wedding fair, that email address heads into my Active Campaign contacts list and I try my hardest to bring them immense value and joy. Not spam. So let’s have a look at this zap to collect emails at a wedding fair.Read More
An element of my social media content strategy I’m quite proud of is that I’ve really worked hard at making better photos, photos that I have made – and therefore own – so that I have photos and video for my own social media channels and blog. If you’re interested in pursuing that art as well, Josh Rose has written a really good guide that I think would help you. It’s aimed at taking better holiday photos, but the advice translates directly to weddings as well.Read More
Google, in light of legislation being introduced in Australia, has threatened to pull out of the Australian market. I’m sure they won’t, if only because they won’t walk away and leave $59 billion of income on the table and destroy the trust in their brand over a couple of dollars being paid to news organisations.Read More
The most popular question I’m asked in person by my wedding industry colleagues, and here on the Celebrant Institute, is which website do I advertise on or which directory do I list in that works?
Somewhere along the way, wedding vendors have gotten really comfortable being fed off the teat of wedding blogs, directories, websites, and magazines.Read More
A member asks: When chatting with celebrants recently I heard again and again that most celebrants aren’t really that interested in following the general Instagram “best practice” advice that you see on social media blogs/podcasts. Most people a) don’t want to invest the time and energy to go down the Pinterest-style heavily-curated aesthetically-pleasing path, and b) think it’s bullshit anyway. They don’t want to follow a posting schedule, they may not even post very regularly. I think most celebrants just want to post photos that they like, when they have them – but want to maximize the appeal/reach of those posts and spend the least amount of time on them. Can you share any practical little hacks to shave a few minutes and a few headaches off your posting/planning time. There’s a reason Facebook and Instagram have personal and business accounts. There’s a place for you to post what you like, and a place for you to post content that has a positive on your business.Read More
On a road near my house there’s a billboard that promises to expose my business to many thousands of people. A similar promise has been made by the producers of Married at First Sight and other TV shows. Everyone wants to sell us exposure. I would argue that exposure is the last thing we need.Read More
Your Facebook page, Instagram page, Google My Business account, your LinkedIn, and god forbid any of you have a Parler account, but they’re all not your property. Running your business on the back of those properties is like going to your local cafe and setting up shop at a table. Putting up a little sign with Married By John Citizen on it, and accepting meetings and enquiries there. It might be ok for the longest period of time (thanks for hosting me, Sisterhood Coffee), but at any time that business owner can ask you to leave and not come back.Read More
A really powerful way for you to spend your time and energy whilst weddings are essentially furloughed, is to evaluate, reevaluate, and evaluate even more, your current business systems and marketing strategies. I like to view my marketing strategy as a journey, and the end of that journey is when someone “walks into my store” and makes a purchasing decision, and my “store” is my website. On a recent Google Office Hours webinar, Google’s Webmaster Trends Analyst, John Mueller, made this comment on being different to a webmaster who has a ringtones website who was complaining of traffic dropping and their search engine position dropping …Read More
Krystal asks: “I seek perhaps some advice on how I continue to be “out there” without sailing into the boring seas or moving into sharing content on social media that isn’t relevant. Maybe I need to be patient with the process, once my first wedding is over and I’ll feed my future marketing off that.”Read More
Sephora has identified that not every customer desires the same journey, so they created a fork in the road to cater for two different personality types.Read More
Elaine asks: When I obtained my Domain Name of domainname.com.au from Melbourne IT when I first...Read More
Alinta asks: I am going to take up the gypsy/not-yet-too-grey nomad life for a year or so and I wonder if it would be possible to be a sort of travelling celebrant? We will be travelling in a substantial caravan and aren’t intending to be too structured about our timing so that we can follow our hearts and interests… Any thoughts or suggestions on if this would work?Read More
Instagram has shared a post today about how and why people see what they see on Instagram. I’m not going to speculate on how much of this is smoke and mirrors, or politics, or conspiracy theories. Instead, lets take them at their word and believe what they say.
You can read the whole report here, and I’ll share some excerpts and thoughts on it below.Read More
If you’re feeling a bit stuck on what to post on your blog, or social media, or both, here’s seven content ideas you can easily write right now. Then schedule them up to drop every day, and watch your online personal brand grow!Read More
In a post yesterday I described the hard work of finding your ‘Almost Nobody’. This, I argue, is your life’s work, and something that will forever be changing. A good example of me doing that work in my own business is by filtering out the ‘Everybody’ and making room for the ‘Almost Nobody’ to feel comfortable on my social media.Read More
This afternoon a couple got engaged and they have never heard of you, they’ve not made any decisions about their wedding, and it’s highly likely they don’t know anything about the wedding industry, how it works, what things cost, and who does what.
The only thing you can rely on in the wedding industry is that today a couple got engaged and all of your previous branding, marketing, advertising, and godowill in the market means nothing.Read More
The Copywriting Course’s subject line generator might be just the gold mine you need to start writring that next blog posts, social media post, or recording that vlog or podcast.Read More
Liene at Think Splendid shares five powerfully simple ways to get more enquiries to your wedding celebrant business today. They’re so simple that you are hopefully already doing them, or if you’re not, this is a quick and swift reminder.Read More
David Placek is the branding genius behind some of the biggest names in the technology world. The words Sonos, Intel Pentium, Apple PowerBook, Blackberry, Gimlet podcasts (home of Reply All), and the Impossible burger, all came from David’s branding company, Lexicon Branding. In 2014 Placek released a book which I’d love to read – but can’t find for purchase. Luckily for me, and for you, Om Malik recapped the book in his blog recently.Read More
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A repetitive theme in my writing is the encouragement for you to create your own content. I really do believe that creating original, helpful, relevant, personal, content is a majorly easy way for you to have a win today.Read More
A solid foundation of my business success as a celebrant has lay in the realm of good publicity. Good publicity can’t make a filling business profitable, or an unskilled celebrant, talented, but if you’re already rocking a good business operating system, and your ceremonies are resonating with people and getting good reviews, publicity is the cream on top that helps more couples find you, and book you. In this article I wanted to lay out a few tools that I have used in the past, and continue to use today, to “get my name out there” but in a very deliberate and meaningful way.Read More
A quick Saturday morning flick through the social media feeds showed me six celebrants doing a bad thing on social media.
They’re not breaking the law, and in their minds they’re not doing a bad or evil thing. Many people would see the same thing I did and think it’s perfectly fine.
But my advice would be to stop.Read More
Jano le Roux, a copywriter, has done a deep dive on the marketing surrounding the new...Read More
I don’t know.
If there’s anything you can expect from me today and into the future is that I’m not going to talk BS. The good news is that I know as much about Facebook advertising as most marketers and advertisers do, and they don’t know either, because there is no one perfect ad that will close all the deals and make all the bookings. So as much as I don’t know how to publish Facebook ads that work, I do know how to publish Facebook ads that work for me, so I’ll take you through that process and also weave in some professional best practises and see if we can’t help you.Read More
Instagram’s latest feature ‘Reels’ is in addition to it’s existing product suite of regular Instagram news feed posts, Stories, and IGTV. This is a deep dive into how celebrants and people in the wedding industry can take advantage of Instagram Reels.Read More
A reader asks: “I’ve noticed the ABIA awards presentation nights have been occurring but what is the ABIA awards and how do people win the ABIA awards? What is the scoring based on? I see these marks of 99.93 etc.” I’ll answer this question on behalf of ABIA, then with my own opinion, which may or may not include the now famous, Billockery Awards, the celebrancy industry’s most favourable fictionalised awards system.Read More
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