Category: Marketing and Social Media
007 Social Media Challenge: Blog a common reply
In computer programming there’s a method of program called Object Oriented Programming, which recognises that some parts of the program are reused a lot. The programmers write the code once, then reuse it every time they need it.
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Replying to new wedding enquiries with Bonjoro
A Celebrant Institute member was listening to back catalogue episodes of the Celebrant Talk Show...
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Where should we get clients to review us?
Gail asks: Sooo… your couple love you and want to leave a review! Where is the best place/s for them leave this review to really market your business and what links would you send them?
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How to get professional photos to share on your socials
A common conversation amongst everyone in the wedding industry who is not a wedding photographer is asking photographers for photos.
It’s great when you get them, it means your social media feeds have a professional feel over an iPhone photo feel, and it’s literally their job to make art out of events so their photos are always going to be better than yours.
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002 Social Media Challenge: Introduce Yourself
Every month you should re-introduce yourself to your social media audience. I think you’d be surprised how many don’t really know you for the real “you”, and those that do, could probably do with a brand re-alignment.
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003 Social Media Challenge: Carrot Cake
Today’s challenge is to find something boring (like a carrot) yet necessary (like vegetables are for your diet) in your business
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The only thing you can rely on in the wedding business
This afternoon a couple got engaged and they have never heard of you, they’ve not made any decisions about their wedding, and it’s highly likely they don’t know anything about the wedding industry, how it works, what things cost, and who does what.
The only thing you can rely on in the wedding industry is that today a couple got engaged and all of your previous branding, marketing, advertising, and godowill in the market means nothing.
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See out 2020 with a social media challenge
I’m writing a social media challenge for Celebrant Institute members to see out 2020…
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How to become a travelling celebrant
Alinta asks: I am going to take up the gypsy/not-yet-too-grey nomad life for a year or so and I wonder if it would be possible to be a sort of travelling celebrant? We will be travelling in a substantial caravan and aren’t intending to be too structured about our timing so that we can follow our hearts and interests… Any thoughts or suggestions on if this would work?
Read MoreYou don’t know what ‘word of mouth’ looks like
I wanted to share a story straight from my inbox today, to show you how word of mouth actually works and how your marketing efforts today pay off for years:
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How to make a wedding expo work for you
10 ways to make wedding fairs, wedding directories, wedding blogs, wedding magazines, expos, and virtual wedding fairs, work for you.
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008 Social Media Challenge: Beat your own drum and testify
If someone speaks well of you, you’ve got to remember that, embed it deep into your soul, and know that you’re good at this.
And once you’ve done that you need to share that testimony
There’s a whole philosophy behind referrals and testimonies, but I’m not sharing them today, because I’m not a psychologist; I’m just a boy, standing in front a celebrant, asking them to testify! Testimonies about how you are good at what you do, and you do it in a certain way that makes a certain kind of person happy.
Read MoreHow to publish Facebook ads that work
I don’t know.
If there’s anything you can expect from me today and into the future is that I’m not going to talk BS. The good news is that I know as much about Facebook advertising as most marketers and advertisers do, and they don’t know either, because there is no one perfect ad that will close all the deals and make all the bookings. So as much as I don’t know how to publish Facebook ads that work, I do know how to publish Facebook ads that work for me, so I’ll take you through that process and also weave in some professional best practises and see if we can’t help you.
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Get testimonies that matter
Celebrants offer such a personal service, your service is very different to mine, to every other member of this website, and the thousands of other celebrants available. We can communicate our differences in text and photos on our website, through blog and social content, and by meeting people but meeting every single enquirer can become tiresome.
So, let me introduce you to a secret warrior in my sales toolkit: testimonies.
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009 Social Media Challenge: Your genesis story
Today’s challenge is an easy one, you already know everything about it, the key to the challenge though is 1. Articulating it, 2. Telling it, and 3. Sharing it to as many mediums as possible
Today we’re telling your genesis story, the story of how you started, why you started, and how you felt you could do something important and different.
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The art of differentiation
“Differentiation starts with the choice to do one thing well” says Bernadette at The Story of Telling blog. I wanted to break that powerful statement down and offer up some food of thought for celebrants today.
Read MoreWhat should we do on social media? Part 1
A member asks: When chatting with celebrants recently I heard again and again that most celebrants aren’t really that interested in following the general Instagram “best practice” advice that you see on social media blogs/podcasts. Most people a) don’t want to invest the time and energy to go down the Pinterest-style heavily-curated aesthetically-pleasing path, and b) think it’s bullshit anyway. They don’t want to follow a posting schedule, they may not even post very regularly. I think most celebrants just want to post photos that they like, when they have them – but want to maximize the appeal/reach of those posts and spend the least amount of time on them. Can you share any practical little hacks to shave a few minutes and a few headaches off your posting/planning time.
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Old marketing versus new marketing, example 503,000,091
Old marketing would put the right message in the right place so the right people would find it. The celebrant would advertise in the wedding magazine because people having weddings bought wedding magazines. The tools were at the tool shop so people who needed tools would know where to buy them. The cheap services were advertised where cheap people shopped, and expensive services were advertised where people with too much money shopped…
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Would you follow you?
Would you follow yourself on social media? If you saw that a friend of yours commented on one of your posts so it floated up to your news feed, and you clicked through to your profile, would you follow it?
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001 Social Media Challenge: Lemonade
Making lemonade out of lemons is a popular story, obviously backed by Big Lemonade, but it...
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The do’s and don’ts of email marketing
A pertinent question about building and maintain an email list today: For anyone looking to follow your example of maintaining “an email list of all couples I meet at expos, fairs, open days, along with all who enquire with me” and sending them a weekly newsletter – are there any legal considerations or permission issues (opt in/opt out) we need to consider? Is it fine to just add any email address to a newsletter database or is there particular wording we need to use in sourcing those addresses for that purpose? Cheers.
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How to get more wedding enquiries
Liene at Think Splendid shares five powerfully simple ways to get more enquiries to your wedding celebrant business today. They’re so simple that you are hopefully already doing them, or if you’re not, this is a quick and swift reminder.
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A simple upgrade to your website and social media
A quick and easy weekend exercise for everyone today: read the front page of your website and your about page. Look at your recent social media posts and your bios on the networks. Are you talking about the product or the user?
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Online advertising just doesn’t work the way we hope
There is a fascinating article on The Correspondent today about the next “dot com bubble” being online advertising. The link is a long, but easy, and really (seriously) interesting read, but for the benefit of CI blog readers, I’ll quote a few sections here.
Read MoreWhat should we do on social media? Part 2
A member asks: When chatting with celebrants recently I heard again and again that most celebrants aren’t really that interested in following the general Instagram “best practice” advice that you see on social media blogs/podcasts. Most people a) don’t want to invest the time and energy to go down the Pinterest-style heavily-curated aesthetically-pleasing path, and b) think it’s bullshit anyway. They don’t want to follow a posting schedule, they may not even post very regularly. I think most celebrants just want to post photos that they like, when they have them – but want to maximize the appeal/reach of those posts and spend the least amount of time on them. Can you share any practical little hacks to shave a few minutes and a few headaches off your posting/planning time. There’s a reason Facebook and Instagram have personal and business accounts. There’s a place for you to post what you like, and a place for you to post content that has a positive on your business.
Read MorePeople hate ads
I’m eventually going to start sounding like a broken record, but we all need to get it into our head: ads as we used to know them no longer work. People hate ads.
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004 Social Media Challenge: Reuse and recycle
I’m willing to bet that you have received a question about what you do before today, and you’ve hit reply with a really good answer.
Read MoreWhat should we do on social media? Part 3
A member asks: When chatting with celebrants recently I heard again and again that most celebrants aren’t really that interested in following the general Instagram “best practice” advice that you see on social media blogs/podcasts. Most people a) don’t want to invest the time and energy to go down the Pinterest-style heavily-curated aesthetically-pleasing path, and b) think it’s bullshit anyway. They don’t want to follow a posting schedule, they may not even post very regularly. I think most celebrants just want to post photos that they like, when they have them – but want to maximize the appeal/reach of those posts and spend the least amount of time on them. Can you share any practical little hacks to shave a few minutes and a few headaches off your posting/planning time.
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One of the greatest voids in the world today is original content
A repetitive theme in my writing is the encouragement for you to create your own content. I really do believe that creating original, helpful, relevant, personal, content is a majorly easy way for you to have a win today.
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005 Social Media Challenge: Let’s get podcasting
Podcasts are so much more powerful than most people imagine. My little podcast, [The Rebel’s Guide to Getting Married], has maybe…
Read MoreHow to network in the wedding industry today
Networking amongst your industry colleagues, other wedding people, like photographers, venue co-ordinators, planners, and others, is a vital part of being an active member of the wedding industry. For the longest time...
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When wanting to be featured or talked about, know this one thing
A favourite read of mine is the regular Susbtack email from Ariel Stalling. You might know her name from a little blog called Offbeat Bride. In this week’s mailout, Ariel tells the story of how someone a little bit like her was covered in the New York Times.
Before I actually read the words in the piece I thought Ariel was telling the story about how she was covered in the New York Times which would’ve been kind of cool, but then when you sit down and read it you realise that someone slightly similar to her with a really good publicist was covered in the Times instead.
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006 Social Media Challenge: Nutella Day
Who would ever think that there would be a need for an [International Day for Nutella] to raise awareness of the delicious nutty goodness? Sara Rosso did.
Read MoreThe Facebook opportunity
Facebook, owner of Facebook but also Instagram and WhatsApp, is pushing hard to get more advertisers on its platform. In last week’s earnings call they made two statements which stood out to me: “When we think about...
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