For close to a decade I’ve been “banging on” about celebrants like you creating content for your couples. It’s the easiest play in my opinion. You share wisdom, expertise, heart, and opinion, and in return you get clients who aren’t shopping for price but they’re shopping for you and you alone.
But something I’ve not really communicated when I’m talking about content creation is the idea that there’s a bigger plan at play. There’s something larger at stake. I’m talking about rabbit holes.
Wikipedia explains it well:
“Down the rabbit hole” is an English-language idiom or trope which refers to getting deep into something, or ending up somewhere strange. Lewis Carroll introduced the phrase as the title for chapter one of his 1865 novel Alice’s Adventures in Wonderland, after which the term slowly entered the English vernacular. The term is usually used as a metaphor for distraction. In the 21st century, the term has come to describe a person who gets lost in research or loses track of time while using the internet.
Your job is to create a you-themed and you-smelling rabbit hole for your clients to fall down.
They’ll find you through one small piece of content, whether it’s a listing on Google, or a social media post, and then if you’ve whet their appetite well enough, they’ll come looking for more, and hopefully by the time they do that, you’ve made more.
You’ve been posting meaningful and interesting content on social for years now.
You’ve been blogging, podcasting, vlogging, streaming, whatever, consistently and qualitatively for a long time, and they get to experience all of it as they fall down your rabbit hole.
The only problem is that the easiest way to do something for a long time is to do it for a long time, and if you haven’t been, then the best time to start doing something like this for a long time, is today.
