For close to a decade I’ve been “banging on” about celebrants like you creating content for your couples. It’s the easiest play in my opinion. You share wisdom, expertise, heart, and opinion, and in return you get clients who aren’t shopping for price but they’re shopping for you and you alone.

But something I’ve not really communicated when I’m talking about content creation is the idea that there’s a bigger plan at play. There’s something larger at stake. I’m talking about rabbit holes.