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Luke emailed me yesterday as I was about to solve for myself the problem he identified: What software would you recommend to use for a marketing list? Again are there any zaps or workflows in setting up the marketing list?

Great question Luke! I’ve been toying around in this realm for a while and have regrettably landed on the most expensive solution around: Active Campaign. I’m going to show you how I created a Zapier zap to collect email addresses at a wedding fair and get ChatGPT to send each person an email instantly after they scanned the QR code and entered their email address. It was such a smooth and professional workflow, I’m really happy with it. But before I show you how I created that I want to talk about email marketing for a moment. Email marketing is amazing and horrible. It’s amazing because people who identify with you and how you roll can and will give you their email address, and you have the opportunity to bring value back to their inbox via marketing emails. It’s horrible because trying to land in someone’s actual email inbox and not their spam folder is an arduous exercise that even yours truly finds hard, and tiring, and annoying. So you’ll try the cheaper products, then you’ll try MailChimp, and the rest of them, and marketing folklore tells us that if you are serious about this you end up on Active Campaign. so that’s where I am. Whenever someone enquires with me, books with me, or if I interact with them at an open day or wedding fair, that email address heads into my Active Campaign contacts list and I try my hardest to bring them immense value and joy. Not spam. So let’s have a look at this zap to collect emails at a wedding fair.

Want to start playing with AI chat in a way that will make sense to your celebrancy practice and business? Here’s five prompts you can ask to get a unique insight into your business today.

A celebrant friend was complaining to me recently about the market, we’ve all had the same conversation, either us being whined at, or us doing the whining. The truth is that we are not owed our next enquiry or booking, we need to work for it. So here’s some ideas on how to work for it how to grow your business. Take any of these ideas and deploy in an authentic and meaningful way for you.

  Jano le Roux, a copywriter, has done a deep dive on the marketing surrounding the new iPhone 14. Words matter, and they've pulled the Apple copywriting apart to show how it matters to the average Joe like you and me who will pony up for a new phone: You are the...

Communicating value, selling your services, and convincing couples you're worth your fee, is all hard work. Sometimes we discover psychological tricks to lubricate that process, things that can make it easier. Today's introduction to that list of sales tricks is the...

Elaine asks: When I obtained my Domain Name of domainname.com.au from Melbourne IT when I first started back in 2014, I was ‘advised’ to secure domainname.net and domainname.com too, to prevent ‘others’ from setting up a similar website. The .com.au is the one I use...

There’s gold in the questions you get asked by other celebrants, people in the wedding industry, our clients, friends, and social media followers. Do you know what to do with them?

An element of my social media content strategy I’m quite proud of is that I’ve really worked hard at making better photos, photos that I have made – and therefore own – so that I have photos and video for my own social media channels and blog. If you’re interested in pursuing that art as well, Josh Rose has written a really good guide that I think would help you. It’s aimed at taking better holiday photos, but the advice translates directly to weddings as well.

When you hear of social media posts going viral, it simply means people are sharing it. They're tagging their friends in the comments, sharing the post by direct message, and adding to the algorithm that decides who sees what on the internet. There's books worth of...

Suzanne asks: “Looking for advice on professional web design v. self design. Objective to attract biz, be good return on investment and not rubber-stamp like. Also some good advice on logo vs personal service brand.” Two important questions here and they’re both worth addressing.

The Copywriting Course’s subject line generator might be just the gold mine you need to start writring that next blog posts, social media post, or recording that vlog or podcast.

A study has found that adding copy to a new app's website around the lines of "we expect 1000 users to join this year" increased signups for the app by 20%. People respond to the developer's expectations and intentions of the app's growth because those intentions were...

Whether you've got 10 or 10,000 followers across all the different social media channels, it's almost certainly true for all of them: less than 3% of your audience is ready to book a celebrant, hopefully you, right now. 7% of your audience needs a bit more information...

If you’re feeling a bit stuck on what to post on your blog, or social media, or both, here’s seven content ideas you can easily write right now. Then schedule them up to drop every day, and watch your online personal brand grow!

Instagram has shared a post today about how and why people see what they see on Instagram. I’m not going to speculate on how much of this is smoke and mirrors, or politics, or conspiracy theories. Instead, lets take them at their word and believe what they say.

You can read the whole report here, and I’ll share some excerpts and thoughts on it below.

Krystal asks: “I seek perhaps some advice on how I continue to be “out there” without sailing into the boring seas or moving into sharing content on social media that isn’t relevant. Maybe I need to be patient with the process, once my first wedding is over and I’ll feed my future marketing off that.”