The rise of the expert and the death of “whatever you want”

Go to any wedding celebrant’s website and there’s a 50% chance that somewhere on the front page they’ll say something like “your wedding your way” which is lovely and kind. Of course, the customer is always right as Harry Gordon Selfridge taught us, but the customer doesn’t always know what they want.

In 2024, the wedding client is looking for an expert, someone who can understand the client’s needs and deliver a product for them.