Sarah and my accounting software of choice – Xero – just emailed us that our Xero plan...Read More
Author: Josh Withers
A few responses to my May 2022 email about having done 27 marriage ceremonies this month before prompted questions from celebrants across our Australian membership base and even internationally. Donna asked “how do you juggle that many” and others asked how I got that many bookings and other questions around the zone. How did I get 27 weddings in one month? Well, first of all, two of them were last-minute additions because a Celebrant Institute member got the spicy cough, and only two were fresh bookings or “new money” if you like. The rest were layovers from the two years of Covid – many couples on their third or fifth date — plus there were a handful of flood postponements as well. In the end, I’ve committed to just getting them done. That said, I’ve always operated at a high level of work in my business, and I’ve always had these words from Kevin Kelly in my mind when getting there:Read More
Every day I wake up and check the technology news – as is my habit – and scroll through the headlines I’m expecting to find a marriage celebrant in there. Why?Read More
When it comes to pricing, and pricing yourself, there are so many contributing factors. The first is that you need to cover costs, the second that you need to make a profit – a wage, and the third that you make a surplus so you have buffer for the future, savings, and the ability to invest in your business.Read More
Before Yeti created a $5 million cooler and adventure brand, the icebox/cooler market (aka the “esky” market, despite Esky being a brand) was a a low-cost and cheap product market. Chris Hladczuk documents their story in a recent release of his email newsletter which I recommend subscribing to.Read More
Breaking marriage law news – for the second time since 1961: Celebrants can witness NOIMs over the internet! From 22 December 2021 you can witness the Notice of Intended Marriage over a video call. You can send a couple their NOIM as a PDF…Read More
For over five years now I’ve crusaded against wedding industry awards. I don’t like them, I don’t enter them, and I try to convince my friends and colleagues to avoid them as well.
I understand how nice it feels to be awarded number one. If you sent me an email right now that said “Josh, you are my number one celebrant” I’d probably print it out and put it on the fridge next to one of Luna’s paintings, but the truth is, I believe that wedding industry awards are unhealthy and unhelpful for the wedding industry.
And this letter from Nick Cave …Read More
Any successful endeavour requires a number of ingredients. An award winning cake recipe will have more than one ingredient, and an Olympic gold medal swimmer didn’t just swim their first lap that race.
There’s a process, there’s time, goal setting, and multiple resources being in the right place at the right time.
In the wedding industry there is so much focus on advertising and marketing, getting the enquiry, but less focus on winning that enquiry over, and worse, delivering an exemplary customer experience from woah to go.
Here at the Celebrant Institute we’ve written numerous articles about the value of creating and delivering a customer journey but today I wanted to hone in on one single aspect that apparently is really lacking in the wedding business: email.Read More
An element of my social media content strategy I’m quite proud of is that I’ve really worked hard at making better photos, photos that I have made – and therefore own – so that I have photos and video for my own social media channels and blog. If you’re interested in pursuing that art as well, Josh Rose has written a really good guide that I think would help you. It’s aimed at taking better holiday photos, but the advice translates directly to weddings as well.Read More
Lizzie asks: “My couple is getting married on a boat in The Pittwater located on the Northern Beaches of Sydney. Please advise how I best record the “at” on the docs for a wedding adrift.” The Guidelines to the Marriage Act, in relation to the place a wedding would occur, gives this poor advice: “The marriage must be registered in the state or territory where the marriage was solemnised. To meet this requirement, and possible requirements of other countries for recognition of the marriage, marriages in aircraft and ships at sea should be avoided.” I’m not going to say they’re wrong, but they’re not right. Australian authorised marriage celebrants have the authority and the ability to marry couples anywhere and at any time on any day within Australia and its territories.Read More
When you hear of social media posts going viral, it simply means people are sharing it....Read More
If you’ve ever played the iconic Australian schoolyard game of handball, you’ll remember that the aim of the game is to intercept the ball on your quadrant/half, then to get it back out as soon as possible. Think about your customer journey and email like a game of handball.Read More
Suzanne asks: “Looking for advice on professional web design v. self design. Objective to attract biz, be good return on investment and not rubber-stamp like. Also some good advice on logo vs personal service brand.” Two important questions here and they’re both worth addressing.Read More
The Copywriting Course’s subject line generator might be just the gold mine you need to start writring that next blog posts, social media post, or recording that vlog or podcast.Read More
Jason Fried has posted a list of questions he asks referees he calls for new employees. I read through the list and thought that it would be equally impressive to see our clients answer some or all of these questions in their reviews. Shape the questions so they serve you, but instead of asking for a plain old review, try asking your couples a question and ask them to share it as a Google, Facebook, or other form of review.Read More
A study has found that adding copy to a new app’s website around the lines of “we...Read More
September 2021 is bringing us new marriage forms, and to be sure that we don’t confuse things, let me quote from the Attorney-General office email sent today. If you haven’t received it, check your spam folder and then tell your email client it isn’t spam, it’s the boss.Read More
If you’ve taken our branding advice before, you’re using the same headshot profile photo for your social media accounts and your website, and anywhere else you can upload an identifying photo, avatar, logo. But do you know how it’s performing for your brand and marketing?Read More
I’m not backwards in coming forwards about celebrants raising their price. I’ve given a number of good reasons in the past, but as lockdowns and travel bans continue to fuel the bonfire that is the state of the wedding industry today I was inspired by the idea that we, the wedding industry need not bare the burden that is wedding postponements, we are not wedding insurers, we are professional creatives. We are not wedding insurance. That’s not to diminish your want and desire to be generous and kind to your clients, be that, and more, but you are not their wedding insurance. Their wedding being postponed should not bankrupt you. So assuming you’re already ready to raise your price, if not read this, here’s three practical ways you can increase your price today.Read More
A member has asked about whether the Celebrant Institute membership includes insurance. It doesn’t, and we’ll be honest with you, that’s because we reached out to a bunch of insurance brokers and insuring you lot in such a general way turned out to be so expensive and hard, that it wouldn’t be worth it for you, or for us, to offer such a broad stroke of insurance, when each of your businesses are so unique and personal.
So here’s the seven insurances I think every wedding celebrant should at least consider, and of course you need to do your own research and consider your own circumstances.
Please note that this is general information only and should not replace financial or professional insurance advice. Talk to a licensed insurance broker, business advisor or insurer for detailed advice.
None of this information has been influenced by an outside business and we have received no payments or discounts for offering this information.Read More
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- Lisa Cockington June 10, 2022
- Lisa Cockington June 10, 2022
- Angela Finn June 8, 2022
- Amy Clyne April 22, 2022
- Sarah Aird April 22, 2022