Lizzie asks: “My couple is getting married on a boat in The Pittwater located on the Northern Beaches of Sydney. Please advise how I best record the “at” on the docs for a wedding adrift.” The Guidelines to the Marriage Act, in relation to the place a wedding would occur, gives this poor advice: “The marriage must be registered in the state or territory where the marriage was solemnised. To meet this requirement, and possible requirements of other countries for recognition of the marriage, marriages in aircraft and ships at sea should be avoided.” I’m not going to say they’re wrong, but they’re not right. Australian authorised marriage celebrants have the authority and the ability to marry couples anywhere and at any time on any day within Australia and its territories.Read More
Author: Josh Withers
When you hear of social media posts going viral, it simply means people are sharing it....Read More
If you’ve ever played the iconic Australian schoolyard game of handball, you’ll remember that the aim of the game is to intercept the ball on your quadrant/half, then to get it back out as soon as possible. Think about your customer journey and email like a game of handball.Read More
Suzanne asks: “Looking for advice on professional web design v. self design. Objective to attract biz, be good return on investment and not rubber-stamp like. Also some good advice on logo vs personal service brand.” Two important questions here and they’re both worth addressing.Read More
The Copywriting Course’s subject line generator might be just the gold mine you need to start writring that next blog posts, social media post, or recording that vlog or podcast.Read More
Jason Fried has posted a list of questions he asks referees he calls for new employees. I read through the list and thought that it would be equally impressive to see our clients answer some or all of these questions in their reviews. Shape the questions so they serve you, but instead of asking for a plain old review, try asking your couples a question and ask them to share it as a Google, Facebook, or other form of review.Read More
A study has found that adding copy to a new app’s website around the lines of “we...Read More
September 2021 is bringing us new marriage forms, and to be sure that we don’t confuse things, let me quote from the Attorney-General office email sent today. If you haven’t received it, check your spam folder and then tell your email client it isn’t spam, it’s the boss.Read More
If you’ve taken our branding advice before, you’re using the same headshot profile photo for your social media accounts and your website, and anywhere else you can upload an identifying photo, avatar, logo. But do you know how it’s performing for your brand and marketing?Read More
I’m not backwards in coming forwards about celebrants raising their price. I’ve given a number of good reasons in the past, but as lockdowns and travel bans continue to fuel the bonfire that is the state of the wedding industry today I was inspired by the idea that we, the wedding industry need not bare the burden that is wedding postponements, we are not wedding insurers, we are professional creatives. We are not wedding insurance. That’s not to diminish your want and desire to be generous and kind to your clients, be that, and more, but you are not their wedding insurance. Their wedding being postponed should not bankrupt you. So assuming you’re already ready to raise your price, if not read this, here’s three practical ways you can increase your price today.Read More
A member has asked about whether the Celebrant Institute membership includes insurance. It doesn’t, and we’ll be honest with you, that’s because we reached out to a bunch of insurance brokers and insuring you lot in such a general way turned out to be so expensive and hard, that it wouldn’t be worth it for you, or for us, to offer such a broad stroke of insurance, when each of your businesses are so unique and personal.
So here’s the seven insurances I think every wedding celebrant should at least consider, and of course you need to do your own research and consider your own circumstances.
Please note that this is general information only and should not replace financial or professional insurance advice. Talk to a licensed insurance broker, business advisor or insurer for detailed advice.
None of this information has been influenced by an outside business and we have received no payments or discounts for offering this information.Read More
Many celebrants don’t know the science and method behind choosing where to position their speaker in a ceremony. This video will take you through the basic elements of choosing where and why and how to position your speaker, and one thing I didn’t note in the recording is that you want it up on a speaker stand at standing head height, you need those audio waves to be able to reach everyone’s ears and if the speaker is on the ground, people past the first row will be struggling.Read More
At the time of writing I personally have attended four court mediation sessions, and two court hearings. Theses are my stories. Dum dum. Ok, enough of the Law and Order jokes, but I am in the middle of a bunch of law suits and I figured that you, my fellow celebrants, would like to hear the stories, and hopefully you can learn from them. What follows is in no way to be considered legal advice, I am not a lawyer, and the advice given to me by my lawyer is confidential. The stories shared are personal anecdotes that would hopefully encourage you to engage with a lawyer.Read More
If you’re feeling a bit stuck on what to post on your blog, or social media, or both, here’s seven content ideas you can easily write right now. Then schedule them up to drop every day, and watch your online personal brand grow!Read More
Reading the news today about the meat manufacturer that paid up $11 million in ransom to cybercriminals after having its business shutdown over a hack recently, my mind turned to celebrants.
I hold grave fears that any day now there’s going to be an Australian marriage celebrant breached by a hacker, and all of their clients’ NOIM, Marriage Certificate, Passport, Divorce, Drivers License, details will be leaked, stolen, sold.Read More
Instagram has shared a post today about how and why people see what they see on Instagram. I’m not going to speculate on how much of this is smoke and mirrors, or politics, or conspiracy theories. Instead, lets take them at their word and believe what they say.
You can read the whole report here, and I’ll share some excerpts and thoughts on it below.Read More
Mel is struggling with mapping out her pricing as a celebrant, and when she mentioned it to me I went straight to a conversation I had with my brother earlier today. He’s looking at starting a new business based on professional skills he holds, and he was looking for some guidance walking into the project. So I’ll tell you what I told him, then give you ten good reasons why you should charge more.Read More
Krystal asks: “I seek perhaps some advice on how I continue to be “out there” without sailing into the boring seas or moving into sharing content on social media that isn’t relevant. Maybe I need to be patient with the process, once my first wedding is over and I’ll feed my future marketing off that.”Read More
To my fellow celebrants, I have a proposal regarding the one month notice period, and I’d like to run it up your flagpole, so to speak, and then take it to the Australian parliament: that the one month notice period required by the Marriage Act, be reduce to one week.Read More
One year ago today Sarah Aird took over the reins of Life Skills Training, and this year we relaunched as the Celebrant Institute RTO with the contract to provide ongoing professional development for Australian civil celebrants, alongside the Certificate IV in Celebrancy, the cornerstone qualification required to become a celebrant.Read More
Your Facebook page, Instagram page, Google My Business account, your LinkedIn, and god forbid any of you have a Parler account, but they’re all not your property. Running your business on the back of those properties is like going to your local cafe and setting up shop at a table. Putting up a little sign with Married By John Citizen on it, and accepting meetings and enquiries there. It might be ok for the longest period of time (thanks for hosting me, Sisterhood Coffee), but at any time that business owner can ask you to leave and not come back.Read More
A friend asks me today what the quickest way is to complete the Cert IV in Celebrancy, the qualification needed to become a celebrant in Australia. Friends of my friend reckon she’d be a great celebrant and they’d like her to marry them.Read More
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- Tania Marsh September 22, 2021
- Tania Marsh September 19, 2021
- Sarah Aird September 8, 2021
- Tania Marsh September 8, 2021
- Linda Marsden September 6, 2021