Author: Josh Withers

Happy Podcast New Year!

We know, we know, we’ve been away for a whole year, but we’re back! In this episode we talk about where we’re both at in July 2022, and the major things that have happened in celebrancy and at the Celebrant Institute in the last 12 months.

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A lesson from Kobe Bryant for celebrants

Starting from zero is hard. I’ve found that creating from scratch, staring at a blank Word document, or an empty notepad, is the hardest work, like pushing a boulder uphill it requires you to muster everything inside of you. It’s a question new celebrants pose to us here at the Celebrant Institute every week: how to get started.

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How did I do 27 weddings in one month?

A few responses to my May 2022 email about having done 27 marriage ceremonies this month before prompted questions from celebrants across our Australian membership base and even internationally. Donna asked “how do you juggle that many” and others asked how I got that many bookings and other questions around the zone. How did I get 27 weddings in one month? Well, first of all, two of them were last-minute additions because a Celebrant Institute member got the spicy cough, and only two were fresh bookings or “new money” if you like. The rest were layovers from the two years of Covid – many couples on their third or fifth date — plus there were a handful of flood postponements as well. In the end, I’ve committed to just getting them done. That said, I’ve always operated at a high level of work in my business, and I’ve always had these words from Kevin Kelly in my mind when getting there:

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Why I hate wedding awards: “I am in competition with no-one”

For over five years now I’ve crusaded against wedding industry awards. I don’t like them, I don’t enter them, and I try to convince my friends and colleagues to avoid them as well.

I understand how nice it feels to be awarded number one. If you sent me an email right now that said “Josh, you are my number one celebrant” I’d probably print it out and put it on the fridge next to one of Luna’s paintings, but the truth is, I believe that wedding industry awards are unhealthy and unhelpful for the wedding industry.

And this letter from Nick Cave …

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My secret to business success: email

Any successful endeavour requires a number of ingredients. An award winning cake recipe will have more than one ingredient, and an Olympic gold medal swimmer didn’t just swim their first lap that race.

There’s a process, there’s time, goal setting, and multiple resources being in the right place at the right time.

In the wedding industry there is so much focus on advertising and marketing, getting the enquiry, but less focus on winning that enquiry over, and worse, delivering an exemplary customer experience from woah to go.

Here at the Celebrant Institute we’ve written numerous articles about the value of creating and delivering a customer journey but today I wanted to hone in on one single aspect that apparently is really lacking in the wedding business: email.

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How to start taking better photos at your weddings

An element of my social media content strategy I’m quite proud of is that I’ve really worked hard at making better photos, photos that I have made – and therefore own – so that I have photos and video for my own social media channels and blog. If you’re interested in pursuing that art as well, Josh Rose has written a really good guide that I think would help you. It’s aimed at taking better holiday photos, but the advice translates directly to weddings as well.

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How to record the location of a marriage ceremony on the water or in the air

Lizzie asks: “My couple is getting married on a boat in The Pittwater located on the Northern Beaches of Sydney. Please advise how I best record the “at” on the docs for a wedding adrift.” The Guidelines to the Marriage Act, in relation to the place a wedding would occur, gives this poor advice: “The marriage must be registered in the state or territory where the marriage was solemnised. To meet this requirement, and possible requirements of other countries for recognition of the marriage, marriages in aircraft and ships at sea should be avoided.” I’m not going to say they’re wrong, but they’re not right. Australian authorised marriage celebrants have the authority and the ability to marry couples anywhere and at any time on any day within Australia and its territories.

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Questions to ask your couples for your review or testimony

Jason Fried has posted a list of questions he asks referees he calls for new employees. I read through the list and thought that it would be equally impressive to see our clients answer some or all of these questions in their reviews. Shape the questions so they serve you, but instead of asking for a plain old review, try asking your couples a question and ask them to share it as a Google, Facebook, or other form of review.

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