It’s time to wean ourselves off this teat

The most popular question I’m asked in person by my wedding industry colleagues, and here on the Celebrant Institute, is which website do I advertise on or which directory do I list in that works?

Somewhere along the way, wedding vendors have gotten really comfortable being fed off the teat of wedding blogs, directories, websites, and magazines.

Written to elicit a response

This episode we chat about our inclusion at meetings with MLCS and celebrant associations, a cap on celebrant numbers, the survey re OPD and new celebrant applications, the new rules around celebrant obligations in an online environment, and children at...

How to say the monitum with warmth

Tracey asks: I’d really love some input about how/where in the ceremony you would say the Monitum. In amongst all the beautiful ‘love’ words it can feel a bit cold and clinical. I’m yet to find a way to bring it into the ceremony without it sounding a bit like an announcement! I feel pretty ok with writing sections of a ceremony. Tying them together is the tricky part for me!

High pitched squeak out of the speaker system

Thanks very much for your helpful article about PA system recommendations. I hope Bose & Sennheiser are kind to you! I upgraded to both recommended items & during testing at home & at a venue it worked perfectly, but once the ceremony started there was some audio issues; couple of those high pitches squeaks and I think a bit of cutting out. It wasn’t a disaster but also wasn’t great, and I’d like my audio to be as good as poss so just trying to figure it out before the next ceremony.

How to use two Bose S1 speakers in a wedding ceremony

Sophie asks: “After a beach ceremony last weekend I vowed to never lug my massive speaker around again – its ridiculously heavy, I’m pregnant, plus sand = a terrible time. I loved your set-up at the conference and def did not write enough notes at that time about what was going on. Bose S1 Pro, check. If I go with 2 speakers like you had do they have to be connected with a cable? I don’t think yours did but some audio store people are telling me I’d have to? I’m not too tech savvy but have reasonable intelligence so I know I can work it all out when I get going. Ideally I’d like 2 speakers playing all audio at once – me speaking through a headset (something decent Rode or the like), couples into a handheld (Senheiser right?) and music played through Bluetooth. This is pretty much what I’ve told the few places I’ve approached so far but then it gets complicated quick when they’re talking to me about mixers and cables etc etc and I’m lost. Any quick and not too laborious help??

Are we finished being angry at Glenn yet?

This episode is pretty wide ranging, as I guess most of our chats are – we talk about the Celebrant Institute’s first year and all the awesome stuff we’re doing, reactions to Glenn Mackay’s appearance on our last episode, and the Coalition of...

Josh’s plan for posting on social media

When I post on social media, I’ve got one plan in mind. Not to sell, not to do a deal, not to whinge or complain. I want to be known. So when people that like me make a decision about a celebrant, I’m who they think of. When I saw this recent meme about the mortifying ordeal of being known and loved it resonated with me so much I had to work it into a talk for our recent conference.

Three reasons your celebrant website should be secure

As you’re viewing this blog post you’ll note that in the URL bar, the part where you type the blah blah blah dot com bit, next to the domain name ‘celebrant.institute’ you’ll see a little padlock 🔓 icon that is a sign that this website is communicating with your web browser securely. If you share any information with this website, by logging in, making a comment, typing in a credit card number, or even just reading blog posts, that content is all secure. Running a secure website today is not only popular and a good look, but it is important for your brand identity and your search engine optimisation. As an example, here’s a screenshot of a website I visited today and I was surprised how negatively I felt about the brand knowing that they had not installed an SSL certificate on their website and made it a secure connection.

How to get more wedding enquiries

Liene at Think Splendid shares five powerfully simple ways to get more enquiries to your wedding celebrant business today. They’re so simple that you are hopefully already doing them, or if you’re not, this is a quick and swift reminder.

How to be a wedding reception MC

The art of MCing a wedding reception is definitely one most celebrants could master, but it’s a little different to being a marriage celebrant, so here’s master MC, Glenn Mackay, of G&M Event Group at the 2019 conference on how to perfect the art.

If you’re looking for more from Glenn he was a guest on the Celebrant Talk Show on a totally different subject, listen here.

$6 Dollar Breakfast!

After dropping my car off to be serviced this morning I hit the local cafe strip to find a breakfast befitting of someone wanting to sit in a cafe for breakfast and a coffee while answering emails and writing blog posts. The first cafe was offering a $6 breakfast, and...

Ladies And Gentlemen, And Everyone Else!

Today on the podcast we’re super lucky to be joined by Glenn Mackay, who is an award-winning wedding MC and DJ in SE Queensland. He’s seen hundreds of wedding ceremonies while he’s been playing the ceremony music, and we’re delighted to have...

Sally’s dilemma is our dilemma

Sally is a video maker who Bernadette Jiwa writes about here: What most clients pay Sally for—the deliverable, is that five minutes of video footage. But what Sally dreams of doing and being paid for is finding stories worth telling. It’s easier for Sally to sell the...

Why people hire the mediocre celebrant instead of you

If you want people to appreciate that what you offer is better, that what you offer is actually good, the market needs to have more actually good businesses in it. It seems like you should be able to stand apart by being good when surrounded by a sea of mediocrity, but real life rarely works that way. If you want people to appreciate that what you offer is better, that what you offer is actually good, the market needs to have more actually good businesses in it. It seems like you should be able to stand apart by being good when surrounded by a sea of mediocrity, but real life rarely works that way.

Non-refundable refund demanded

Veronica asks: I know where you stand on refunds. Yesterday, I had a bride who cancelled her November wedding due to the relationship splitting, texting me nasty abuse and demanding the clearly stated non-refundable booking fee. It’s stated on my invoice &...

Five easy SEO hacks you can do that are driven by research

Everyone knows a guy who knows a guy who can get you on the front page of Google. I’d argue that you might not want to be on the front page of Google for everything, but it doesn’t hurt for the right people to be able to find you.

In this article I’m not going to add to the SEO noise, you can read a million articles about SEO practises and there are even more people willing to take your cash to make it work for you.

But if you don’t mind kicking around the shed that is your website, here’s a check list of things you can change or improve on, and they’re backed up with good research. As opposed to the standard old wives tale SEO advice that most people’s parent’s next-door neighbours are dishing out.

Who are the wedding awards for?

I’m sitting in a cafe in Queenstown sitting next to a table of people I don’t recognise, but judging by their conversation, they’re actresses from the USA who have varying thoughts about the Tony Awards. One of the girls said something that resonated with a recent...

Your priorities are visible

Some emails get quick replies from me, others have to wait a week. Sometimes I’ll go a few days without posting on social media, but I haven’t missed a wedding yet. I have a simple set of priorities in my life. My family, Britt and Luna, are first. Second is a marriage ceremony, third is my friendships and wider community and family. Fourth is sales and marketing, and replying to enquiries. Fifth is the admin side of the business, and sixth is tidying up my office.

Shut down the myths around getting married and hiring a celebrant

I’m flying to Europe soon and I’ve put in for a first class upgrade. On Qantas you can apply for an upgrade and it costs you thousands of frequent flyer points. That’s how you fly first class, either that or you pony up the cash for it. In the history of flying the smallest handful of people have been upgraded to first class on a whim.

But if you talk to most people that don’t fly that often they will share the myth that if you are dressed well, looking sharp, feeling pretty, and you are nice to the check-in staff, the boarding staff, and the cabin crew, that you will hopefully be chosen for an upgrade.

That’s the problem with the areas of life that we don’t touch on often, they’re filled with mystery and intrigue …

Simplify your celebrancy practice

In the chaotic and wild adventure that planning and hosting a wedding is I always try to remain a calm, cool, friendly face to my couples. This sounds like a great idea, but you need systems and processes to allow yourself to be that cool and calm.

I was inspired recently by Hans Hofmann, the artist, who talked about simplicity as “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” …

Would you follow you?

Would you follow yourself on social media? If you saw that a friend of yours commented on one of your posts so it floated up to your news feed, and you clicked through to your profile, would you follow it?

An example of finding your ‘Almost Nobody’

In a post yesterday I described the hard work of finding your ‘Almost Nobody’. This, I argue, is your life’s work, and something that will forever be changing. A good example of me doing that work in my own business is by filtering out the ‘Everybody’ and making room for the ‘Almost Nobody’ to feel comfortable on my social media.

How to leave a celebrant association

A few recent conversations with celebrants on social media have prompted me to the question: what is membership in a celebrant association for? Traditionally the associations lobbied the Attorney-General’s office, and the BDMs of each state, on our behalf – but that role has diminished seriously in recent years, with individual celebrants getting more done than an association has …

How value is really created

Stop talking, ask questions and listen, and you’ll learn about them. In order to think like your customer, you must focus on your customer. Your customer could be a prospect, an existing client, a boss, a co-worker, a friend or family member. Your desire should be to create value for your customer, not just to communicate information about you (or just talk about yourself), your company, products and services, and therefore you need to have walked in their shoes. Before you make your value pitch (in whatever form that takes), a prerequisite is having a deep sense of what your customer values.

Talking ‘Inside Baseball’

“Inside baseball” is one of my favourite Americanisms, it’s a figurative adjective meaning the details are appreciated by only a small group of insiders or aficionados. It usually refers to a detail-oriented approach to the minutiae of a subject, which requires such a specific knowledge about what is being discussed that the nuances are not understood or appreciated by outsiders.

What should I do at a wedding expo?

Hi, I am a new country celebrant with three weddings booked late this year, early next year but none performed so far. I am attending a wedding expo soon ( in the country) and am not sure what to do. I have collaborated with a supplier to use an arbor, have my logo enlarged to easel size and have business cards. But wondering what else I need. I dont have photos of me officiating yet obviously. What information type material should I have with me, what questions do you usually get asked, do I just stand there and smile, “have chockies to reel them in”? Please help!!

The emotional bit, with Vickie Musni

A special guest, Vickie Musni personality trainer, on the podcast this week to talk about the upcoming Celebrant Institute conference where she’s talking plus hosting a workshop on how personalities work themselves into your business. Get your tickets to the...

Can we marry people on the water or in the air in Australia?

Elle asks: I have a wedding where I am marrying the couple on a boat, we are all going to get on and cruise for 10mins until the couple get a feeling like yep lets pull up here and then I will do their ceremony, then the boat will carry on for couple of hours whilst everyone has drinks, food and watches the sunset. So in regard to Location of marriage on paperwork, NOIM and Marriage Docs as I won’t know the coordinates until we literally pull up, do I just write the coordinates in quickly before I call everyone in to kick ceremony off or can I fill when we go to sign docs? And am I just writing the coordinates, or do I need to put the boats name also?

Money, money, money

In this episode we discuss being a full-time celebrant, off the back of the results of the annual CoCA celebrant survey and a subsequent article on the ABC FNQ website, plus we talk all things Celebrant Institute...

How to make a great ceremony without a rehearsal

Tori asks: I would really love to hear from you both (knowing that you prefer rehearsals Sarah, and you don’t tend to do them Josh), what is your approach to ensuring a ceremony runs as smoothly as possible and flows well when couples elect not to have a rehersal? As a new celebrant with just two ceremonies under my belt, I noticed a real difference between the first ceremony which had a rehearsal (with all the bridesmaids and groomsmen), and the second when the couple were quite adamant they preferred to go with the flow on the day. How do you go about still ensuring everyone involved feels comfortable and knows where to stand/where to move to during the ceremony when there is no rehearsal? I had a ‘talk through’ with my rehearsal-free couple and explained a few points to brief their bridesmaids/groomsmen with, but I don’t think this occurred as on the day I could some of the bridesmaids in particular were visibly confused/looked a little uncomfortable not knowing what they were doing. Any tips would be appreciated! Thanks 🙂 Tori

Firing a couple

A celebrant friend has been going back and forth with a couple who want a celebrant that’s not her. Maybe they’ve been on the blogs and Pinterest and they’ve decided that this is how you deal with a celebrant, or maybe their friends and family have told them how to act this way, regardless, they are taking themselves on a different customer journey to the one my friend would normally take her couples on.

Today she asks, “should I fire them?”

God bless the Facebook Groups

Hello again everyone! Today Josh and Sarah are actually recording this from the same room! Amazing and awesome. We had a bunch of topics we planned to talk about, but instead it appears we ended up talking about the importance and difficulty of language for almost an...

You gotta know when to fold ’em

Hello everyone, and thanks for bearing with us since December! As always, we love being in your ears, and here we are again with another episode of the Celebrant Talk Show Podcast 🙂 This episode we chat about:Sarah’s Cert IV training and how it works Marriage Celebrants Matters Autumn newsletterVIC BDM RIOThe Frustrated StateHow to go full-time as a celebrant

What do celebrants legally have to say?

Kelly asks: What do we legally have to say? Just read guidelines and act section 45/46 and I’m reading we only need to say monitum and a couple the legal vow. I read/was trained that we have to introduce ourselves as the celebrant with the lucky job of marrying the shit outta the couple before us…but do we actually have to? I’m looking at making my intro less formal and hoping I’ve read it right.

How a real celebrant should read the Guidelines, and other thoughts on marriage celebrancy

The recent post on sighting ID included some powerful language from the Attorney-General’s office:The Guidelines on the Marriage Act 1961 for authorised celebrants is issued to assist celebrants to comply with the Marriage Act and Regulations. Ultimately it is up to the celebrant to comply with all of the requirements of the Act. I appreciate that some of the language used in the Guidelines is of a directive nature, rather than of best practice nature.Commonwealth Attorney-General’s Marriage Celebrants Section

A massive change to how marriage celebrants can sight ID

For the past six months I have been pursuing a line of inquiry with the Attorney-General’s office Marriage Celebrants Section over the line in the Guidelines section 4.4.2: It is not acceptable for a celebrant to accept a NOIM and/or supporting documents via videoconferencing services such as Skype. Actual documentation must be received by the celebrant.

How to tell an enquiry “It’s not you, it’s me”

Tenielle asks: Hey guys, I’m hoping you can lend me some advice or wording to send to a couple. Met with them on Saturday and whilst they are lovely, the vibe was NOT there. Conversation was really stunted and it didn’t seem like a natural fit from my perspective. I’m really not wanting to take their booking, but I don’t know how to politely tell them, ‘Thanks but no thanks’. I’m especially aware of any legal obligations we have to marry couples and not discriminate against them.I would use the whole, ‘Sorry I’m double booked!’ route, but their date just opened for my bookings and that would be a blatantly obvious lie.

Do you really want that exposure?

On a road near my house there’s a billboard that promises to expose my business to many thousands of people. A similar promise has been made by the producers of Married at First Sight and other TV shows. Everyone wants to sell us exposure. I would argue that exposure is the last thing we need.

How do I do marriage certificates?

I was just wondering how you all prepare your pretty Form 15s. Does anyone use traditional calligraphy? Hand write? Use a template on a printer? Julia Hern I’ll answer Julia’s question along with a wider explanation of how I prepare all of my paperwork,...

How I make personal ceremonies

When creating a marriage ceremony, my goal isn’t to personalise my ceremony, but to make it personal. That’s a subtle but pointed difference. Personalising my ceremonies is the act of having existing ceremonies and then changing them to suit the couple....

Marketing: if I was starting today

If I was starting as a celebrant today I would do so many things differently. This article is hopefully timely for our readers, after all it is enquiries season! My rough research tells me that more people are engaged in between Christmas Eve and Valentine’s Day...

These are bad vows, I’m out

Thanks for having us in your ears again! This episode we catch up on what’s been going on in both our lives over the past three months, we follow up on a few issues from the last episode, and we chat about what’s to come in 2019! Topics covered include:...

How to sign marriage paperwork on an iPad

I’ve had a few people ask how I sign marriage paperwork on an iPad, and I had the grandest of intentions of preparing a fully professional video detailing that. However we’re expecting a baby any day now and I figured a low quality video with high quality information is better than no video at all…

My disappointment every car service

Every time my car gets serviced, at 10,000km a service that’s about four to five times a year, I have this sinking feeling as I drive away from the mechanic’s workshop. After spending six odd hours away from me, and an average of $500 to $700 invoice, the car I drive away in feels pretty much the same as I brought to the workshop that morning at 8am…

Beginners guide to not getting hacked

Reading the news today I realised that after Kristy Merlino’s email and Mailchimp accounts were hacked, that Kanye West’s iPhone passcode is 00000 and that Facebook doesn’t care about your privacy – it might be possible that other people aren’t 1) as passionate about Internet privacy and security as I am, 2) and even if they were, they might not know how to protect themselves…

Old marketing versus new marketing, example 503,000,091

Old marketing would put the right message in the right place so the right people would find it. The celebrant would advertise in the wedding magazine because people having weddings bought wedding magazines. The tools were at the tool shop so people who needed tools would know where to buy them. The cheap services were advertised where cheap people shopped, and expensive services were advertised where people with too much money shopped…

The art of differentiation

“Differentiation starts with the choice to do one thing well” says Bernadette at The Story of Telling blog. I wanted to break that powerful statement down and offer up some food of thought for celebrants today. The choice Your celebrant practise, the act...

What it’s like to be deregistered

351 Australian marriage celebrants were deregistrated this week because they “did not pay the celebrant registration charge“ and here are the three letters they received after their initial invoice: Date: Wed, 8 Aug 2018 12:07:09 +1000 Subject: Annual Celebrant...

Calculating your fee

Liene over at Think Splendid has published a super insightful blog post about how she prices herself for her speaking gigs.

I wonder if we as celebrants have considered not only our costs of doing business expenses, living wage, the average celebrant fee, the market’s response to fees, and everything else we can talk about when it comes to pricing yourself, but have we considered this important point.

Is that wedding today?

Hello again and thanks for tuning into The Celebrant Talk Show podcast! This episode we chat about: wedding plannersreceiving identity documents electronicallyCelebrant software: which package is bettter?the importance of paying your registration fee as soon as you...

How to get enquiries to reply to your emails

Great question today: Let’s talk follow up emails. You’ve received an enquiry, or worse, have met with a couple. You’ve sent them an email back, but it’s crickets from their end. How do you word your emails to try and elicit a response from them? I don’t want to rush them, but at the same time I’ve got a business to run.

Uploading documents to NSW BDM from a Mac

A little tip for celebrants using the NSW Lifelink system. I tweeted at the NSW Justice Department decrying their developers of not allowing Mac users to upload documents into Lifelink and one of their staff wrote me back with this little tip.  Don’t worry,...

Giving your clients what they want: bad deal

I have been simmering on the idea that our clients don’t actually know what they want, despite almost all wedding vendor websites claiming to give them whatever they want, for quite a while now. I even had half an article drafted, and then today Liene at Think...

iPad Celebrants, you need this tip

If you’re a celebrant who reads off your iPad, you might not be aware of a simple way you can help photographers and videographers. If the ceremony is inside with lower lighting, your iPad’s screen brightness will often reflect onto your face, like this:...

Joining an association, Josh’s view

Jo asks What professional association do I join? One? Two? All? I know this is tricky question and high levels of diplomacy may be required – but how does a newbie choose between the associations? My RTO has given no advice and all associations seem to offer the...

Which directories should we advertise in?

Sarita asks: I’m a relatively new celebrant and just after some advice on the world of wedding directories. There seem to be loads. Apart from the obvious ones like easyweddings, ABIA, there’s lots of smaller ones like polka dot bride, wedding guide, celebrant society, etc etc & a huge variation on how much it costs to list with them. Have you any tips, recommendations on where to go and where not to go. I feel like I should be listing somewhere (shouldn’t I?) but where to go!

Celebrancy: The price

Self-employed creatives can talk about price and fee until the end of time. I’ve had celebrants privately, publicly, to my face, and behind my back, make all of the comments about why I charge too much, or not enough, and how that’s a problem, or an opportunity.

Where to host your website

Emma asks To squarespace or not to squarespace? What are your tips for starting a website? This article has the opportunity to be a long and nerdy one, so I’m going to be purposely brief so that you can make an educated decision easily. All business decisions...

What to do about crying

Here’s a fun one for you guys. How do you deal with crying? I’m currently studying and in my performance assignment, my “bride” burst into tears and I realised I was totally unprepared for what I imagine is a very common occurrence. Do I just...

Getting your financials in order

“I just did my tax and I’m very frustrated!!! I need advice on what software or system to use to make it easier. Most I see are not designed for a sole owner operator that has not registered for GST (I earn less than 75k); they seem too complicated. I know what I earn and spend this shouldn’t be so frustrating. But I never know what category to put things in. I don’t know. What do you use? I have a subscription to 17hats I thought that might help but its basically designed for America.”

Podcast: The one about the wedding porn

Hello again and thank you for having us in your ears! In this episode we chat about the importance of exchanging value and not simply expecting things for free, we give a rundown of what we’ve written about for the Celebrant Institute over the past month, and we...

Answering “How much do you cost?”

Amber asks Leading from the price on website debate – how do you answer the “How much do your services cost?” enquiry?I try to start a conversation and speak about value and the experience but sometimes it is just frustrating. For example, l had the...

How to publish Facebook ads that work

I don’t know.

If there’s anything you can expect from me today and into the future is that I’m not going to talk BS. The good news is that I know as much about Facebook advertising as most marketers and advertisers do, and they don’t know either, because there is no one perfect ad that will close all the deals and make all the bookings. So as much as I don’t know how to publish Facebook ads that work, I do know how to publish Facebook ads that work for me, so I’ll take you through that process and also weave in some professional best practises and see if we can’t help you.

The Facebook opportunity

Facebook, owner of Facebook but also Instagram and WhatsApp, is pushing hard to get more advertisers on its platform. In last week’s earnings call they made two statements which stood out to me: “When we think about Instagram, we think we have a great...

The do’s and don’ts of email marketing

A pertinent question about building and maintain an email list today: For anyone looking to follow your example of maintaining “an email list of all couples I meet at expos, fairs, open days, along with all who enquire with me” and sending them a weekly newsletter – are there any legal considerations or permission issues (opt in/opt out) we need to consider? Is it fine to just add any email address to a newsletter database or is there particular wording we need to use in sourcing those addresses for that purpose? Cheers.

There’s two ways to provide a service

From the heart and soul of Seth Godin today, I’m copying and pasting this from his amazing blog for you today to chew on over how your provide your celebrancy service: Two ways to solve a problem and provide a service With drama. Make sure the customer knows...