Author: Josh Withers

Blogging is coming back!

In 1997 the term “web log” was shortened to blog and ever since common people like you and I have had the power to write and publish on the internet. For the longest time it was the only way you shared your mission, your life, your opinion, your story.

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Embracing DMARC: A Must-Do for Celebrants

With the digital sphere becoming more integral to our work, it’s crucial we stay abreast of changes that impact how we connect with our couples and our industry. Today, I want to demystify a term that’s been floating around and is about to become even more significant: DMARC.

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Collecting email addresses at a wedding fair with a QR code and ChatGPT

Luke emailed me yesterday as I was about to solve for myself the problem he identified: What software would you recommend to use for a marketing list? Again are there any zaps or workflows in setting up the marketing list?

Great question Luke! I’ve been toying around in this realm for a while and have regrettably landed on the most expensive solution around: Active Campaign. I’m going to show you how I created a Zapier zap to collect email addresses at a wedding fair and get ChatGPT to send each person an email instantly after they scanned the QR code and entered their email address. It was such a smooth and professional workflow, I’m really happy with it. But before I show you how I created that I want to talk about email marketing for a moment. Email marketing is amazing and horrible. It’s amazing because people who identify with you and how you roll can and will give you their email address, and you have the opportunity to bring value back to their inbox via marketing emails. It’s horrible because trying to land in someone’s actual email inbox and not their spam folder is an arduous exercise that even yours truly finds hard, and tiring, and annoying. So you’ll try the cheaper products, then you’ll try MailChimp, and the rest of them, and marketing folklore tells us that if you are serious about this you end up on Active Campaign. so that’s where I am. Whenever someone enquires with me, books with me, or if I interact with them at an open day or wedding fair, that email address heads into my Active Campaign contacts list and I try my hardest to bring them immense value and joy. Not spam. So let’s have a look at this zap to collect emails at a wedding fair.

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