I was thinking about 1 Corinthians 13:4 to me recently. “Love is patient, love is kind. It does not envy, it does not boast, it is not proud.” If you’re a wedding celebrant you’ve probably heard it a thousand times before. A speaker I know once said, “Love is patient, lust is not.” Think about this concept not in regards to a marriage or relationships, but business.

We build our businesses on a love of the craft, the product, the thing we do. It’s near impossible to start a wedding business today without a spark of fire in your heart, without that deep love for the art in your soul. And that love is patient. Business lust however is not patient. Lust is impatient, rushed, and without thought or wisdom.