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OPD in 2021 is changing

For your ongoing professional development as a Commonwealth authorised marriage celebrant in 2021, only four hours will be provided by your OPD trainer. One hour of your five hour commitment will be delivered by the Marriage Law and Celebrants Section of the Australian Government Attorney-General’s Department.

Getting your start in funerals

Mercy asks: Like you I want to create beautiful funeral ceremonies. Because I think funerals can be beautiful. An assignment in my celebrant course had me visit a local funeral director with a bunch of questions on how they work...

Should I use a speaker stand, and should I use a PA for 10 guests?

Tam asks: I have my first wedding coming up next month. My question is in regards to using my PA system. I have Bose S1 with Sennheiser microphone. The wedding is only small (approximately 10 guests). Would you use a PA system? They are having a videographer so I didn't know if this would play into whether or not to use it? If you suggest not using it, at what size wedding would you? Also I have not yet brought a stand. Is this an absolute must/do you recommend any particular brand/price point to aim for to get a decent one? Complete newbie with all this stuff! All good questions, Tamika, and I’ll address them separately.

How to be your own publicist

A solid foundation of my business success as a celebrant has lay in the realm of good publicity. Good publicity can’t make a filling business profitable, or an unskilled celebrant, talented, but if you’re already rocking a good business operating system, and your ceremonies are resonating with people and getting good reviews, publicity is the cream on top that helps more couples find you, and book you. In this article I wanted to lay out a few tools that I have used in the past, and continue to use today, to “get my name out there” but in a very deliberate and meaningful way.

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How to become a travelling celebrant

Alinta asks: I am going to take up the gypsy/not-yet-too-grey nomad life for a year or so and I wonder if it would be possible to be a sort of travelling celebrant? We will be travelling in a substantial caravan and aren’t intending to be too structured about our timing so that we can follow our hearts and interests… Any thoughts or suggestions on if this would work?

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How to video chat really well

Video chat, video conferencing, Skyping, Facetiming, or now, Zooming, is going to be a fairly major way we communicate through this season and into the future. The problem is, I see lots of people on Zoom calls not bringing their A-game to the call. The reason presenting yourself well on a video call matters is because in that online video chat environment we’ve already lost a few of our primary senses from the human interaction, smell, taste, and touch. That leaves our sight and hearing. In the same way that someone without hearing or sight will say that their other senses are heightened, in a video call, we’re missing the hug we might have started the interaction with. We haven’t had a chance to buy each other a drink, or shake hands, or simply see our smiles and smell our perfume, and feel at home together. So let’s make the visual and the audible sensory experience as good as our tools and technology allows us to.

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What it means when they say that weddings are coming back

There’s a lot of talk about weddings coming back as COVID-19 restrictions are eased. This is not an article about when and what restrictions are being eased, but a reminder as to how Australia works and how to know if weddings are a) allowed or legal, b) when they’re allowed, c) what will be allowed.

This article does remind you though how Australian governance works. You see, Australia as a nation is a lovely idea, but really, you live in a state. That state, be it Queensland, Victoria, Western Australia, or a constant state of joy, has made a number of decisions as to how certain things are governed. Many things are a state business, and they have then handed many things on to the [Commonwealth of Australia] for their governance. This article is an oversimplification of a complex structure, so please don’t quote me anywhere.

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Witnessing a NOIM over Zoom in the COVID-19 lockdown

With Police Officers and JPs being the most popular witnesses to notices of intended marriage forms when a celebrant cannot attend the witnessing, and with many celebrants unable to attend a meeting to sign a notice of intended marriage because of social distancing directives, the Attorney-General’s department is investigating an alternative.

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When you are not different even Google is against you

A really powerful way for you to spend your time and energy whilst weddings are essentially furloughed, is to evaluate, reevaluate, and evaluate even more, your current business systems and marketing strategies. I like to view my marketing strategy as a journey, and the end of that journey is when someone “walks into my store” and makes a purchasing decision, and my “store” is my website. On a recent Google Office Hours webinar, Google’s Webmaster Trends Analyst, John Mueller, made this comment on being different to a webmaster who has a ringtones website who was complaining of traffic dropping and their search engine position dropping …

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You’ve asked some great questions about the service contract

In previous posts here on the Celebrant Institute – like this one – we’ve talked about how a great service contract is a really good starting point for defining the relationship you have with your clients, so when disaster or pandemic strikes, neither of you are “wondering where we stand” because it’s in writing already and agreed upon already. We’ve had a few questions about the service contract and wanted to address them here.

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The Coronavirus should remind you to get this one important thing

There are so many issues surrounding the Coronavirus (COVID-19) that I’m not even going to pretend like I have the answers today. Think Splendid (one, two, and three) and the Wedding Photo Hangover cover it well. But one thing you should be thinking about in these times is as weddings move and are cancelled, what does that look like for your business? The bedrock foundation of any business transaction (between you and a couple for example) is how that relationships is defined. What is expected of you both, and are those expectations being met.

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