Mel is struggling with mapping out her pricing as a celebrant, and when she mentioned it to me I went straight to a conversation I had with my brother earlier today. He’s looking at starting a new business based on professional skills he holds, and he was looking for some guidance walking into the project. So I’ll tell you what I told him, then give you ten good reasons why you should charge more.

How to enter a marketplace

Honestly, here’s a secret about business: the two most vacant segments of any marketplace are the top of the market and the bottom of the market.

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