Listening to the really good WedCo Podcast episode with my old mate Shane Shepherd enlightened me beyond expectations for that podcast episode. I now understand why enquiries and bookings are so quiet in 2024.

Explaining the 2024 dip in wedding enquiries and bookings, or the shortening of planning time, Shane references a New York Times article which references the investors letter from the world’s largest retailer of diamond jewellery, Signet.