Have you heard of sonder?
The profound feeling of realising that everyone, including strangers passed in the street, has a life as complex as one’s own, which they are constantly living despite one’s personal lack of awareness of it.
We live in a world where everyone has a noise in their head, where everyone has problems as numbered and nuanced as yours, where everyone is scared, worried, and by their own definition, broke.
Sonder is the acknowledgment of that reality.
How are you using sonder in your business? In your marketing? In your emails and meetings?
How are you being self-aware and client-aware in your celebrancy?