Have you heard of sonder?
The profound feeling of realising that everyone, including strangers passed in the street, has a life as complex as one’s own, which they are constantly living despite one’s personal lack of awareness of it.
We live in a world where everyone has a noise in their head, where everyone has problems as numbered and nuanced as yours, where everyone is scared, worried, and by their own definition, broke.
Sonder is the acknowledgment of that reality.
How are you using sonder in your business? In your marketing? In your emails and meetings?
How are you being self-aware and client-aware in your celebrancy?
This hurts my head. How are you using sonder in your business, Josh?
Great question Sarah 🙂
So I mainly do this in enquiries.
I think it’s important to understand that not all enquiries are going to a) get a reply back from a couple, b) at least not instantly, c) going to result in a booking.
Everyone has things going on, they have a million emails, and enquiries, within different value systems and budgets.
So I position myself to be available when they need me, and I let them know how to stay in touch.
As opposed to a couple I recently married who had multiple celebrants still contacting them a week or two out from their wedding wondering if they’d made a choice on a celebrant yet!
But I also try to apply it to what I need from my couples.
I try to minimise my “needs” from them, so I’m a blessing, not a burden.
I don’t shower them in a thousand meetings, forms, questionnaires, emails, and phone calls. I minimise my processes and systems so our time together is meaningful, purposeful, and professional.
I like it, particularly with the enquiries bit. Okay, makes more sense now, thank you!