My family was never intellectually positioned enough, or wealthy enough, to subscribe to a newspaper for regular delivery to the home. So, visiting my mate Andrew’s house was a joy because his dad subscribed to the Daily Mercury. I loved the idea of this bundle of paper being dropped on your doorstep every day with stories, classifieds, and information. Here in 2023 we now know that newspapers were disrupted, which is sad, but also the disrupters have brought innovation and efficiency. Ever since we’ve had ideas on how to do things there has always been a new idea on the way, a fresh way of solving the problem always coming down the river stream.

So over the past few years, you’ve probably gotten pretty used to ranking well on Google, making good social media content, and all those things we’ve gotten used to in order to run a sustainable and awesome celebrancy practice. Those ways of doing things are being disrupted.