With the digital sphere becoming more integral to our work, it’s crucial we stay abreast of changes that impact how we connect with our couples and our industry. Today, I want to demystify a term that’s been floating around and is about to become even more significant: DMARC.

Starting February 2024, the email authentication protocols – DMARC, along with SPF and DKIM, will shift from best practice to a requirement, especially for those sending hefty email volumes. But before you dismiss this as “techy stuff” not applicable to you, let me tell you, this is just the start. Even if you’re not sending 5,000 emails daily, Google and Yahoo’s revised guidelines are a heads-up for all of us with a domain name to get our ducks in a row.

 

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