Madelin and Jeremy had no idea how much Sue would cost but they were prepared to pay whatever Sue would cost because they were set on her without even knowing her fee.

In this Insights podcast interview, Madelin shares her journey towards marriage with Jeremy, from their engagement amidst the tumultuous times of 2021 to setting a wedding date for March 2025. We delve into the intricacies of their wedding planning, from venue selection to vendor choices, and how they chose Sue as their celebrant.

Listen to the podcast here.

Here’s some food for thought on Madelin’s feedback.

Enhance Online Visibility and Engagement

  • Utilise Instagram Effectively: Given Madelin’s extensive use of Instagram to research and select vendors, having a strong, engaging presence on this platform is crucial. Share images and stories that showcase your unique approach to ceremonies and personality.
  • Video Content: Incorporate videos that demonstrate how you conduct ceremonies, as this was a key factor in Madelin’s decision-making. Hearing and seeing a celebrant in action can significantly influence a couple’s choice.

Personalisation and Relationship Building

  • Tailored Ceremonies: Emphasise your ability to customise ceremonies. Madelin valued a celebrant who tailors ceremonies to the couple, indicating a strong demand for personalized services.
  • Warm and Inviting Personality: Project a warm, loving, and approachable image in all your communications and marketing materials. The personality of the celebrant played a big role in their selection process.

Strategic Collaborations and Recommendations

  • Vendor Lists and Recommendations: Being listed as a recommended celebrant by venues or other vendors can significantly increase your exposure. Seek opportunities for collaborations and cross-promotions.

Transparent and Competitive Pricing

  • Clear Pricing Information: Provide clear, transparent pricing information on your website and social media. Madelin was unaware of the typical costs for celebrant services, indicating that upfront pricing could help couples in their decision-making process.
  • Competitive Pricing Strategy: Offer competitive pricing while highlighting the value you bring to a wedding ceremony. The decision to choose a celebrant was influenced by a combination of cost, personality, and the ability to personalize the service.

Positive Online Reviews and Testimonials

  • Showcase Testimonials and Reviews: Actively collect and showcase positive testimonials from couples. Madelin did her research by looking at what other couples had to say about their celebrants on social media and Google.

Professional Branding and Presentation

  • Invest in Professional Branding: Your online and offline branding should reflect the quality and style of your services. The celebrant’s vibrant dressing and modern branding were appealing and memorable to Madelin.

Comprehensive Online Content

  • Content Diversity: Offer a mix of content that includes not just photos but also videos and testimonials on your website and social media. Madelin’s decision was heavily influenced by being able to see and hear the celebrant in action through video content.

Active Engagement in the Wedding Community

  • Community Engagement: Engage with the wedding community both online and offline. Madelin valued recommendations from the venue and the ability to see the celebrant in action at other weddings.

Implementing these strategies, directly informed by Madelin and Jeremy’s wedding planning experience, can help Australian marriage celebrants connect more effectively with potential clients, showcasing the unique value they offer to the wedding experience.