If you’re a wedding celebrant looking to improve your online presence and attract more couples, here’s a straightforward SEO content strategy you can use to make your website more visible on Google and Bing. If things are quiet through winter, this is a great strategy to unload on your website in preparation for the Christmas/New Year enquiry season.
1. Focus on Content that Matches What Couples Are Searching For
Create Content for People Ready to Book: Start with blog posts or pages that directly address what couples are looking for when they’re ready to book a celebrant. This might include titles like “Best Wedding Celebrants in [Your Area]” or “How to Choose the Right Wedding Celebrant.” These types of posts are crucial because they attract people who are ready to take action, like booking a consultation or asking for more information.
Educational Content for Couples Researching: Next, create helpful, informative content that answers common questions couples have as they plan their wedding. Posts like “How to Write Your Wedding Vows” or “Top Wedding Ceremony Ideas” will draw in couples who are in the research phase and help establish you as an expert in the field.
2. Build Authority with Linkable Content
Create Content Others Want to Share: Develop resources that other wedding-related websites would want to link to. For example, you could create a comprehensive guide on “The Legal Steps to Getting Married in [Your Area],” which local wedding planners or venues might reference. This kind of content increases your website’s authority in Google’s eyes, making it more likely your site will rank higher in search results.
3. Use a Content Funnel to Guide Couples
Guide Visitors from Research to Booking: Think of your website like a funnel. Start by attracting visitors with broad, helpful content (like the vow-writing guides), and then guide them towards content that encourages them to take action (like booking a consultation). Make sure every piece of content on your site is connected, so visitors naturally move from one page to the next, getting closer to booking your services.
4. Optimise for Local Searches
Target Your Local Area: Since weddings are local, make sure your content mentions your specific service areas frequently. Use phrases like “Wedding Celebrant in [Your City]” throughout your site to help Google know exactly where you work, which will help you show up in searches from couples in your area.
5. Keep It Simple and Consistent
Regularly Update and Add Content: Google favours websites that are active and continually provide fresh content. Make a schedule to regularly post new blogs, update old ones, and keep your site dynamic. This steady flow of content signals to Google that your site is active and should be recommended to users.
By following these steps, you’ll gradually build a strong online presence that attracts more couples to your wedding celebrant services. It’s all about being helpful, consistent, and making sure your content speaks directly to the needs of your potential clients.
