In this episode of the Insights podcast episode – Insights level members can listen here – Josh interviews Charissa and Scott, who celebrated their marriage on August 1st, 2023, soaring above the Gold Coast in a hot air balloon, with Hampton Estate Wines as their plan B in case the hot air balloon couldn’t fly that day.

They share their journey from planning to the big day, emphasising the personal touch and genuine connection they felt with their celebrant, Graham Snow. The couple highlights the importance of trust, creativity, and the celebrant’s role in personalising the experience, making their day unforgettable. They also booked A Thousand Miles Photography for their wedding.

Listen to the podcast to find out how Charissa and Scott made their decisions and found their wedding vendors including their celebrant.

Action points from this episode

  1. Personal Connection: The couple’s experience underlines the importance of building a genuine connection with clients. Celebrants should prioritise getting to know the couple personally, understanding their story, and incorporating elements that reflect their personalities and journey together into the ceremony.
  2. Creative and Unique Offerings: Charissa and Scott’s choice of a hot air balloon wedding signifies a trend toward unique and memorable wedding experiences. Celebrants should explore and suggest creative ideas and venues that align with the couple’s vision and personality, differentiating their services in a competitive market.
  3. Flexibility and Adaptability: The logistics of a hot air balloon wedding highlight the need for celebrants to be flexible and adaptable, capable of managing and excelling in unconventional settings. This adaptability can be a selling point, showcasing the celebrant’s capability to handle diverse and challenging environments.
  4. Marketing Unique Experiences: Use social media and your website to showcase unique weddings you’ve officiated, like Charissa and Scott’s. Real stories resonate with potential clients and illustrate your versatility and creativity as a celebrant. Highlighting such experiences can attract couples looking for something beyond the traditional.
  5. Strengthen Online Presence with Testimonials: Encourage clients to share their experiences and testimonials, particularly those involving unique ceremonies. Positive reviews and stories from couples about how you contributed to making their day special can significantly enhance your online presence and credibility.
  6. Personal Branding Through Storytelling: Share stories and experiences from weddings you’ve officiated in your marketing materials and on social media. This storytelling approach not only showcases your services but also builds a brand that embodies uniqueness, creativity, and personal connection.
  7. Their Celebrant: The decision to engage Graham Snow as their celebrant was based on his reputation for creating personalised and meaningful ceremonies. The couple emphasised the importance of having a celebrant who could understand and reflect their story and values. Graham’s ability to connect with them on a personal level and his flexibility to accommodate their unique ceremony location were crucial factors.

Josh’s summary

Listeners to the episode will no doubt be surprised how much this couple used Easy Weddings for their wedding planning. Maybe it’s not the worst thing getting around?