Liene at Think Splendid shares five powerfully simple ways to get more enquiries to your wedding celebrant business today. They’re so simple that you are hopefully already doing them, or if you’re not, this is a quick and swift reminder.
What is the simple call to action on your website
The whole point of your website is to start conversations with people that might hopefully book you. If the conversation opener doesn’t have a simple call to action that conversation might never get off the ground. Imagine meeting someone on the street and you say hello, and they reply “How are you? Are you good? What’s happening? Is your mother ok? Why are you out of the house? Can I borrow five dollars? What’s with the weather?” The conversation is off to a rocky start already, not only are there seven questions answered, and you don’t want to answer half of them, your view of this person is one of confusion and misunderstanding.
Ask a simple question on your website, and deliver your potential client a simple path to engaging with you, what we call a call to action.
Use the delete key on your website
Ask a person not employed in your industry if every word, phrase, and terminology on your website makes sense to them. Are you talking about wedding seasons, bride and groom, creative partnerships, vendors, suppliers, authorised civil marriage celebrants authorised by law to solemnise marriages in Australia according to the Marriage Act of 1961.
Speak to your website visitors in normal people english, addressing the concerns and questions of normal everyday people that might be enquiring with you.
A wedding publication recently told me that they will continue to identify their potential clients as brides because over 80% of their readership are female. If some of the people you’re having dinner with are called Melissa and you assumed it was ok to call the remaining people the same thing, you’d look silly. Including people in the conversation means you are creating an opportunity for them to be a part of the conversation. That’s using their real name instead of Melissa and using other language that makes them feel welcome.
Use inclusive language on your website, no need to say things like “Brides, congratulations on getting married” when you could just say “congratulations on getting married!” All of a sudden you’ve included people who aren’t brides, like at least 50% or more of the population.
In your contact and enquiry form use titles like “Your name” and “Partner’s name” instead of Bride and Groom.
Or, if you want to offend and turn away potential clients, stick with the status quo and wonder why your enquiries are down.
Create a short and sweet contact form
There is significant research to say that the shorter and more concise your contact form is, the larger the number of people that will fill it out.
Remove as much from your contact form as you can until it doesn’t make sense any more. Live by the Marie Kondo rule of what in your contact form doesn’t spark joy in you, or a potential client. Delete those fields, and let the remaining contact form shine.