When you hear of social media posts going viral, it simply means people are sharing it. They’re tagging their friends in the comments, sharing the post by direct message, and adding to the algorithm that decides who sees what on the internet.
There’s books worth of wisdom on how to go viral, and I’d argue most of us don’t want to, or if we do, it’s not for a healthy reason. Virality – in a business sense – isn’t sustainable, nor is it as fun as you think. Trust me, I’ve been there.
But a little boost on your socials is good for business, and particularly, from a wedding industry point of view, a share of your social media content, is as good as a review or a dollar in the bank.
So what’s the secret to having people share your posts?
Make it about them.
We are our own favourite subject.
The most retweeted word on Twitter is the word “you”!
Because everyone cares most about themselves and what’s made relevant to them.
Turns out that’s also what they share.
Create posts about other people – your clients, their guests, wedding creators, others – and they’ll share it, and share your ethos, your name, your brand, your beliefs far and wide.