Whether you’ve got 10 or 10,000 followers across all the different social media channels, it’s almost certainly true for all of them:

  • less than 3% of your audience is ready to book a celebrant, hopefully you, right now.
  • 7% of your audience needs a bit more information or love to get to the point where they’re ready to book you or someone else in.
  • 30% of your audience is getting married someday, somewhere, somehow, but they’re interested
  • 30% of your audience is never going to book you.
  • 30% of your audience has already been married, maybe by you.

So as you open up Instagram and start yelling at everyone, take a second to think who it is you’re yelling at.


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