The Celebrant Institute is Australia's leading professional celebrant support membership, offering the Certificate IV in Celebrancy, along with mentorship and support from Josh and Sarah.

The do’s and don’ts of email marketing

Posted by Josh Withers | Jul 26, 2018 | Marketing and Social Media | 0 |

A pertinent question about building and maintain an email list today:

For anyone looking to follow your example of maintaining “an email list of all couples I meet at expos, fairs, open days, along with all who enquire with me” and sending them a weekly newsletter – are there any legal considerations or permission issues (opt in/opt out) we need to consider? Is it fine to just add any email address to a newsletter database or is there particular wording we need to use in sourcing those addresses for that purpose? Cheers.

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About The Author

Josh is a Hobart marriage celebrant who has created thousands of marriage ceremonies in over 20 countries since 2009, based in Tasmania's Huon Valley with his wife Britt and two daughters. In 2016, with Sarah Aird, he co-founded the Celebrant Institute and specialises in the business of celebrancy and the art of present and intimate ceremony.