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A favourite read of mine is the regular Susbtack email from Ariel Stalling. You might know her name from a little blog called Offbeat Bride. In this week’s mailout, Ariel tells the story of how someone a little bit like her was covered in the New York Times. Before I actually read the words in the piece I thought Ariel was telling the story about how she was covered in the New York Times which would’ve been kind of cool, but then when you sit down and read it you realise that someone slightly similar to her with a really good publicist was covered in the Times instead.