Facebook, owner of Facebook but also Instagram and WhatsApp, is pushing hard to get more advertisers on its platform. In last week’s earnings call they made two statements which stood out to me:

“When we think about Instagram, we think we have a great opportunity: 25 million Instagram business profiles, 2 million advertisers, we see both anecdotally and in the data that this is a great place for people to become aware of a product in the first place,” she added.