I wanted to share a story straight from my inbox today, to show you how word of mouth actually works and how your marketing efforts today pay off for years:

I wanted to let you know how I’ve come across you… About two years ago we went to Queenstown for our first holiday there together. Matt had always snowboarded and done trips and I had always wanted to learn to snowboard. This was my first snowboarding adventure. I feel in love with it and Queenstown but particularly Wanaka.