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An element of my social media content strategy I'm quite proud of is that I've really worked hard at making better photos, photos that I have made - and therefore own - so that I have photos and video for my own social media channels and blog. If you're interested in pursuing that art as well, Josh Rose has written a really good guide that I think would help you. It's aimed at taking better holiday photos, but the advice translates directly to weddings as well.