Category: The Business of Celebrancy
Ella asks: “Price points seem to be a hot topic everywhere… Would you recommend putting your fees on your website? Some celebrants display their price on their website, others don’t. Some also seem to provide services cheaper then a BDM wedding. Which poses that question that some people expect you to compete on price, they aren’t comparing the quality of service provided. Only the number they see on the page.” You will literally get a different answer on this from every celebrant or marketing guru you speak to. So for this question, both Josh and I are going to offer our views! This article is just Sarah’s thoughts. Here is Josh’s article.Read More
A few recent conversations with celebrants on social media have prompted me to the question: what is membership in a celebrant association for? Traditionally the associations lobbied the Attorney-General’s office, and the BDMs of each state, on our behalf – but that role has diminished seriously in recent years, with individual celebrants getting more done than an association has …Read More
After dropping my car off to be serviced this morning I hit the local cafe strip to find a breakfast befitting of someone wanting to sit in a cafe for breakfast and a coffee while answering emails and writing blog posts.
The first cafe was offering a $6 breakfast, and without inspecting the actual offering, I knew instantly that I didn’t want a $6 breakfast. Everything in me knew that I was not a $6 breakfast person. On a morning like this I was thinking that breakfast would cost at a bare minimum $10 but probably closer to $20, and there’d be a coffee as well, a large one, so I was expecting to pay no more than say $25.Read More
I thought I would spend this fine morning outlining some of the things that I have learned over...Read More
A new member asks: I have completed my cert 4 at last and am in the process of doing my AG application so now I am thinking about the set up of my business. I have no previous experience in this area and wondering where to start really. Should I be sourcing and / or starting to create a website now ( not go live of course!) do I produce business cards etc, basically when and where is a good time to start if you’re not an expert! Considering it can take up to 3 months to hear back could you suggest a timeline please?Read More
Ella asks: “Price points seem to be a hot topic everywhere… Would you recommend putting your fees on your website? Some celebrants display their price on their website, others don’t. Some also seem to provide services cheaper then a BDM wedding. Which poses that question that some people expect you to compete on price, they aren’t comparing the quality of service provided. Only the number they see on the page.” As Sarah noted, everyone has a different answer on this, and here is mine. Don’t count this post as the final word, it’s just a brain dump on a Wednesday afternoon. I’m sure this is a topic we’ll return to over and over, and I’d invite you to list your thoughts in the comments.Read More
Mel is struggling with mapping out her pricing as a celebrant, and when she mentioned it to me I went straight to a conversation I had with my brother earlier today. He’s looking at starting a new business based on professional skills he holds, and he was looking for some guidance walking into the project. So I’ll tell you what I told him, then give you ten good reasons why you should charge more.Read More
Tenielle asks: Hey guys, I’m hoping you can lend me some advice or wording to send to a couple. Met with them on Saturday and whilst they are lovely, the vibe was NOT there. Conversation was really stunted and it didn’t seem like a natural fit from my perspective. I’m really not wanting to take their booking, but I don’t know how to politely tell them, ‘Thanks but no thanks’. I’m especially aware of any legal obligations we have to marry couples and not discriminate against them.I would use the whole, ‘Sorry I’m double booked!’ route, but their date just opened for my bookings and that would be a blatantly obvious lie.Read More
Every day I wake up and check the technology news – as is my habit – and scroll through the headlines I’m expecting to find a marriage celebrant in there. Why?Read More
A question today about enquiries and how to increase our conversion: I have a question about converting enquiries as I am finding that I get a good amount of enquiries but feel my conversion rate could be way better. Wondering what I could be doing better or is there something I am not doing? Is it the language I am using in my initial contact too passive or boring? Or maybe I am giving them too much information? I currently do not have my price on my website so I am guessing some of the enquiries I am not converting are due to that and for follow up I send out a very short follow up email to them a about a month after not hearing anything. How do I better communicate to my leads in the initial enquiry stage to “seel the deal” with me or at least book an initial catch up meeting. Would love some constructive feedback on my “first email” and “welcome letter” attachment that I send as my first contact.Read More
Mercy asks: I’ve been asked to do a wedding two hours from Sydney and quoted an extra $50 above my usual fee each way, but they want to do a rehearsal the day before which would require me driving an extra four hours plus the time it takes to do the rehearsal. How would you recommend I charge for this?Read More
Reading the news today about the meat manufacturer that paid up $11 million in ransom to cybercriminals after having its business shutdown over a hack recently, my mind turned to celebrants.
I hold grave fears that any day now there’s going to be an Australian marriage celebrant breached by a hacker, and all of their clients’ NOIM, Marriage Certificate, Passport, Divorce, Drivers License, details will be leaked, stolen, sold.Read More
“A local celebuddy and I have recently been chatting about being a primary back-up celebrant for each other. As a fairly new celebrant, it got me wondering how other people manage replacements when you have to cancel at short notice (or even on the day). Do you ask the new celebrant to use your script (even if it’s very much in ‘your’ voice)? How do you divide payment? Do you partially/fully refund the couple because you’ve not completely fulfilled the contract? What if you’re in a car accident on the way to the ceremony and you have all the paperwork on you?”Read More
Great question today: Let’s talk follow up emails. You’ve received an enquiry, or worse, have met with a couple. You’ve sent them an email back, but it’s crickets from their end. How do you word your emails to try and elicit a response from them? I don’t want to rush them, but at the same time I’ve got a business to run.Read More
Before Yeti created a $5 million cooler and adventure brand, the icebox/cooler market (aka the “esky” market, despite Esky being a brand) was a a low-cost and cheap product market. Chris Hladczuk documents their story in a recent release of his email newsletter which I recommend subscribing to.Read More
Jo asks: In an earlier podcasts (I think top tips for new celebrants) you talk about finding a celebrant mentor and see if you can go along to some ceremonies. I am super keen to make this happen but where do you suggest I start...Read More
A celebrant asks: This has been the year of a handful of crazies, seriously. I’m thankful it hasn’t just been me, others in the region have had the exact same experience with this weird 2019 trend of difficult...Read More
I’ve got a confession to make: I can recall every single bad review I’ve had, and I...Read More
Amber asks Leading from the price on website debate – how do you answer the “How much do your services cost?” enquiry? I try to start a conversation and speak about value and the experience but sometimes it is...Read More
A member has asked about whether the Celebrant Institute membership includes insurance. It doesn’t, and we’ll be honest with you, that’s because we reached out to a bunch of insurance brokers and insuring you lot in such a general way turned out to be so expensive and hard, that it wouldn’t be worth it for you, or for us, to offer such a broad stroke of insurance, when each of your businesses are so unique and personal.
So here’s the seven insurances I think every wedding celebrant should at least consider, and of course you need to do your own research and consider your own circumstances.
Please note that this is general information only and should not replace financial or professional insurance advice. Talk to a licensed insurance broker, business advisor or insurer for detailed advice.
None of this information has been influenced by an outside business and we have received no payments or discounts for offering this information.Read More
Sarah and my accounting software of choice – Xero – just emailed us that our Xero plan...Read More
“I just did my tax and I’m very frustrated!!! I need advice on what software or system to use to make it easier. Most I see are not designed for a sole owner operator that has not registered for GST (I earn less than 75k); they seem too complicated. I know what I earn and spend this shouldn’t be so frustrating. But I never know what category to put things in. I don’t know. What do you use? I have a subscription to 17hats I thought that might help but its basically designed for America.”Read More
Reading the news today I realised that after Kristy Merlino’s email and Mailchimp accounts were hacked, that Kanye West’s iPhone passcode is 00000 and that Facebook doesn’t care about your privacy – it might be possible that other people aren’t 1) as passionate about Internet privacy and security as I am, 2) and even if they were, they might not know how to protect themselves…Read More
I’m not backwards in coming forwards about celebrants raising their price. I’ve given a number of good reasons in the past, but as lockdowns and travel bans continue to fuel the bonfire that is the state of the wedding industry today I was inspired by the idea that we, the wedding industry need not bare the burden that is wedding postponements, we are not wedding insurers, we are professional creatives. We are not wedding insurance. That’s not to diminish your want and desire to be generous and kind to your clients, be that, and more, but you are not their wedding insurance. Their wedding being postponed should not bankrupt you. So assuming you’re already ready to raise your price, if not read this, here’s three practical ways you can increase your price today.Read More
I believe with all my mind, body, and soul, that service people aren’t paid per hour, they’re paid for how much value they bring to that hour. So here’s my July challenge for all celebrants …Read More
“I’ve a question about that first meeting – I’ve met a few couples, tried coming from different angles ie. Asking what they have in mind for their ceremony, how they met, build rapport, let them talk or I do most of the talking – introducing myself and how I help them with my process and system. Have not sealed the deal. What do you recommend as discussion points for the first meeting, for high chances of booking soon after?”Read More
Jeff asks: When you look back on leads, what seems to be working? Do you have a rough breakdown of where/how couples are finding you? Do you find Instagram/Facebook ads work? Venue referrals? The Google…?Read More
Veronica asks: I know where you stand on refunds. Yesterday, I had a bride who cancelled her November wedding due to the relationship splitting, texting me nasty abuse and demanding the clearly stated non-refundable booking fee....Read More
I recently spoke via video at the Wedding Business CEO Summit and spoke on the process of creating a customer journey. My talk was called There’s A Fraction Too Much Friction: Automation For Your Customer Journey. I believe this is an important and valuable topic for all wedding business people to get in their life, and I’m so glad I get to share it with Celebrant Institute members.Read More
Victoria asks: I downloaded Notability on my iPad so I could easily get signatures on my doc as you said you found that one the best – however when it opens the filled in versions of the PDFS from the AG’s site as that’s what I use – they appear blank. Any tips on how to get them to appear filled in?Read More
Continuing a long running series on this website starting with how your price is part of your...Read More
Depending on who you talk to, International Change Your Password Day is January 20 or February 1. Either way, in Australia we’ve missed both those dates, and because I’m writing this in Mexico I just saw the tweet from Fastmail reminding me.
Regardless of the “national date” consider this your reminder to change all of the important passwords in your world. In my humble opinion, all of the important passwords in your life should be changed annually.Read More
Alex asks: My question is regarding communication with couples – specifically timelines. Before I became a Celebrant I remember hearing a few off-hand remarks from a family friend and also a cousin about their Celebrants. The general feedback was that they never heard from their celebrant after booking them, had no idea what to expect (for example commented “we hadn’t heard from her in 4 months”) and both had doubts about how the day would run. I was horrified! To me, managing expectations is super important but I also understand it may be different with each couple. So my question is – sorry it took me a while to get there – do you have any advice on how you communicate a “timeline of events” with the couple – or can you provide an example of one? And also advice for me on ceremony writing….how soon before the wedding do you start it and if requested or preferred by the couple when do you send a first draft for them to review, and how soon before the ceremony do you “lock everything in?”Read More
If you’ve ever played the iconic Australian schoolyard game of handball, you’ll remember that the aim of the game is to intercept the ball on your quadrant/half, then to get it back out as soon as possible. Think about your customer journey and email like a game of handball.Read More
Video chat, video conferencing, Skyping, Facetiming, or now, Zooming, is going to be a fairly major way we communicate through this season and into the future. The problem is, I see lots of people on Zoom calls not bringing their A-game to the call. The reason presenting yourself well on a video call matters is because in that online video chat environment we’ve already lost a few of our primary senses from the human interaction, smell, taste, and touch. That leaves our sight and hearing. In the same way that someone without hearing or sight will say that their other senses are heightened, in a video call, we’re missing the hug we might have started the interaction with. We haven’t had a chance to buy each other a drink, or shake hands, or simply see our smiles and smell our perfume, and feel at home together. So let’s make the visual and the audible sensory experience as good as our tools and technology allows us to.Read More
Any successful endeavour requires a number of ingredients. An award winning cake recipe will have more than one ingredient, and an Olympic gold medal swimmer didn’t just swim their first lap that race.
There’s a process, there’s time, goal setting, and multiple resources being in the right place at the right time.
In the wedding industry there is so much focus on advertising and marketing, getting the enquiry, but less focus on winning that enquiry over, and worse, delivering an exemplary customer experience from woah to go.
Here at the Celebrant Institute we’ve written numerous articles about the value of creating and delivering a customer journey but today I wanted to hone in on one single aspect that apparently is really lacking in the wedding business: email.Read More
Sophie asks a very important and pertinent question (which I’ve slightly edited for brevity): A question regarding the safety of couples sending digital copies of their ID via email or within a system like Dubsado.Read More
At the time of writing I personally have attended four court mediation sessions, and two court hearings. Theses are my stories. Dum dum. Ok, enough of the Law and Order jokes, but I am in the middle of a bunch of law suits and I figured that you, my fellow celebrants, would like to hear the stories, and hopefully you can learn from them. What follows is in no way to be considered legal advice, I am not a lawyer, and the advice given to me by my lawyer is confidential. The stories shared are personal anecdotes that would hopefully encourage you to engage with a lawyer.Read More
Linda asks: As a regional celebrant I am struggling with travel and how to incorporate this into my fees. I have an “anything over 200km round trip” clause which may seem a lot but its realistic to where I live. My problem is more about inquiry meetings, extra meetings and rehearsals. Obviously I cant charge for an inquiry meeting but do I just have a set higher wedding fee which kind of covers longer distances overall whether the wedding is near or far? Hope you can help!Read More
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- Mary Dianne Figg February 2, 2023
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- Jacob Nael Shaba January 25, 2023
- Jacob Nael Shaba January 25, 2023
- Jacob Nael Shaba January 25, 2023