I was looking for a post where I’d mapped out my entire client journey in response to a member’s question, and realised I’ve never actually done it! I’ve talked about my ceremony creation process a couple of times, and I *think* I’ve talked about my whole client journey on the podcast, but at this point I have no idea lol. So here’s my client journey, as I wrote it for my Cert IV students, complete with links to other posts and podcast episodes.

The client journey: marriages

The client journey is literally the steps the celebrant and the client go through from initial enquiry to the wedding day. It is important to set up a streamlined, efficient client journey to make life as easy as possible for clients, and of course to ensure everything is put in place to provide them with a legal and personal marriage ceremony.

Want to see the rest of this article? Log in or become a member.