You've reached one of our members-only articles. Celebrant Institute members get access to read articles about building and running a sustainable celebrancy business, the nuances around the Australian marriage laws, advertising and marketing help, and ceremony ideas, plus there's a free podcast, they can ask questions, and seek urgent support for legal and business advice regarding being an awesome marriage celebrant.

If you’re not already familiar with the reason why, when faced with two cafes next to each other most of us will choose the busier cafe, the reason is social proof.