Sally is a video maker who Bernadette Jiwa writes about here:

What most clients pay Sally for—the deliverable, is that five minutes of video footage. But what Sally dreams of doing and being paid for is finding stories worth telling. It’s easier for Sally to sell the outcome—the video, than it is to market her process and the impact of her work. So, she defaults to doing what’s easy and ends up selling videos in one-minute increments to clients who don’t understand or pay for her genius.

 

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