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If you want people to appreciate that what you offer is better, that what you offer is actually good, the market needs to have more actually good businesses in it. It seems like you should be able to stand apart by being good when surrounded by a sea of mediocrity, but real life rarely works that way. If you want people to appreciate that what you offer is better, that what you offer is actually good, the market needs to have more actually good businesses in it. It seems like you should be able to stand apart by being good when surrounded by a sea of mediocrity, but real life rarely works that way.