After dropping my car off to be serviced this morning I hit the local cafe strip to find a breakfast befitting of someone wanting to sit in a cafe for breakfast and a coffee while answering emails and writing blog posts.
The first cafe was offering a $6 breakfast, and without inspecting the actual offering, I knew instantly that I didn’t want a $6 breakfast. Everything in me knew that I was not a $6 breakfast person. On a morning like this I was thinking that breakfast would cost at a bare minimum $10 but probably closer to $20, and there’d be a coffee as well, a large one, so I was expecting to pay no more than say $25.
A $6 breakfast wasn’t a $25 breakfast.
A price is part of the marketing promise. It’s a vital part of the communication of value. When you order a $6 breakfast you’re getting $6 worth of breakfast and although there are segments of the community who only want or need six dollars worth of breakfast, I wanted something a little bit more substantial than the slopped together rasher of bacon and fried egg on a cheap bun of bread. I wanted more value.
Communicating your price is just as important, if not more so, than your logo, bio, social media posts, and website design.
When you say that your fee is a certain fee, your’e saying you’re that kind of celebrant.
Are you a $6 breakfast kind of celebrant or are you something else?
So true, thanks Josh – a great analogy!
As a celebrant starting out it’s hard to know where to price yourself, and there is an important lesson within this article – the celebrant charging $6 will be viewed as and treated as a $6 celebrant by their clients, even if they are worth closer to $20.
Cheers,
Ryan