From the heart and soul of Seth Godin today, I’m copying and pasting this from his amazing blog for you today to chew on over how your provide your celebrancy service:
Two ways to solve a problem and provide a service
With drama. Make sure the customer knows just how hard you’re working, what extent you’re going to in order to serve. Make a big deal out of the special order, the additional cost, the sweat and the tears.
Without drama. Make it look effortless.
Either can work. Depends on the customer and the situation.
But it’s a choice. We can make it with intention.
In my business, I choose effortless. Showcasing the drama can work too, but choose one and stick with it.
This can change by the minute, too.
Overall, the effortless works better at a wedding… but at a macro level, sometimes showing behind the curtain drives something amazing home.☺️
For me, effortless, every single time. I want the experience my clients have with me to be effortless, I don’t want them to feel it’s hard work for them to deal with me, and I feel like me suggesting my work is dramatic is only going to make them feel burdened. The proverbial swan gliding on top of the water and paddling frantically beneath it.