Seth Godin today writing about charging per hour, something I still see celebrants do. I wrote about a similar idea a year ago here on Celebrant Institute so it’s nice to have kind of beat Seth Godin to something for once.

We don’t pay surgeons by the hour.

And if the person who cuts the lawn shows up with a very fast riding mower, we don’t insist on paying less because they didn’t have to work as hard.

Often, what we care about is the work done, not how long it took to do it.

And yet, some jobs, from law to programming, charge by the hour.

When you sell your time, you’re giving away your ability to be a thoughtful, productivity-improving professional.

Sell results.