It’s been a weird year behind us as a wedding industry. I don’t want to dwell on it for fear of crying, but I’m of the belief that sometime soon we need to focus our energies forward, and I wanted to encourage you to do the same, with a framework that answers a big question: where should we focus?
If you’re a beginner celebrant, if you’re not full time yet, if you’re still finding your feet: execution.
If your business has taken off but you wouldn’t call yourself an expert yet, we’ll call you the intermediate celebrant, strategy.
For the expert, mindset.
The beginner celebrant
The beginner celebrant phase can be as long as you decide for yourself – for me it was 2009 to 2014, five years. I went full time at the end of 2013, and spent 2014 leaving the beginner phase.
The beginner celebrant should focus their 2021 on execution.
Focus on executing:
- Perfect marriage paperwork systems and submissions, online, etc
- A solid ceremony
- A great website and social media presence that brings in the right people
- Good sales and booking systems
- Good financial systems
Focusing on execution means your business can function off life support.
And if you’ve mastered execution, maybe you’re ready for the next step …
The intermediate celebrant
The intermediate celebrant has gone full time, they’ve left their work, and they’re on the way up to a place where they’re becoming prouder of their celebrancy every day.
The intermediate celebrant should focus their 2021 on strategy.
Focusing on strategy means:
- Setting goals, and working towards reaching them
- Removing inefficiencies in your business processes
- Creating a solid customer journey
- Working on the long term financial sustainability of your business
And if you’ve mastered strategy, maybe you’re ready for the next step …
The expert celebrant
The expert celebrant is the celebrant who has almost completed the video game that is business, with one last enemy remaining: their own brain.
The expert celebrant should focus their 2021 on mindset.
Focusing on mindset will lead you to:
- Checking your biases
- Checking your privileges
- Reimagining your “must dos”, your status quo, those things that you’ve always done “that way” because that’s the best way to do it.
- Talking to friends and even possibly psychologists or therapists about where your thoughts are holding your back, those parts of your life and business that are being hindered by your mindset.
- Questioning your beliefs about your business, your abilities, your skills, and your strengths and weaknesses.
And if you’ve mastered your mindset, that probably means you haven’t.
Regardless of where you are, we’re here to help. If you have questions, members get to ask them here, or comment below.
And if you’re a beginner celebrant, execution is my core strength, so get in touch about a mentor session. For strategy and mindset seeking people, I’m always keen to chat, but there are definitely smarter people than me that can help you there.