The Celebrant Institute is Australia's leading professional celebrant support membership, offering the Certificate IV in Celebrancy, along with mentorship and support from Josh and Sarah.

A story for celebrants finding their tribe like Yeti coolers did

Posted by Josh Withers | Feb 11, 2022 | The Business of Celebrancy | 0 |

Before Yeti created a $5 million cooler and adventure brand, the icebox/cooler market (aka the “esky” market, despite Esky being a brand) was a a low-cost and cheap product market.

Chris Hladczuk documents their story in a recent release of his email newsletter which I recommend subscribing to.

About The Author

Josh is a Hobart marriage celebrant who has created thousands of marriage ceremonies in over 20 countries since 2009, based in Tasmania's Huon Valley with his wife Britt and two daughters. In 2016, with Sarah Aird, he co-founded the Celebrant Institute and specialises in the business of celebrancy and the art of present and intimate ceremony.