Tag: Price
You should charge more, and here’s 10 reasons why...
Posted by Josh Withers | Apr 30, 2021 | Secret members podcast, The Business of Celebrancy | 9 |
Celebrancy: The price
Posted by Josh Withers | Aug 18, 2018 | The Business of Celebrancy | 0 |
What is every other Australian celebrant charging in 2024?
by Josh Withers | Feb 1, 2024 | The Business of Celebrancy | 2 |
In January we asked Australian celebrants to complete a survey. Of the 10,339 authorised marriage celebrants in Australia, 297 responded, giving us a 2.87% response rate, and this is our analysis of the survey results.
Read MorePrices are going up: 2024 is the year for your price to go up
by Josh Withers | Jan 1, 2024 | The Business of Celebrancy | 0 |
As wedding celebrants, we’ve weathered the storm of the pandemic, continuing to offer our...
Read MoreUtilise the power of the “Zero Price Effect”
by Josh Withers | Aug 25, 2022 | Marketing and Social Media | 0 |
Communicating value, selling your services, and convincing couples you’re worth your fee, is...
Read MoreThis is your permission to raise your fees in 2022
by Josh Withers | Jun 9, 2022 | The Business of Celebrancy | 0 |
Sarah and my accounting software of choice – Xero – just emailed us that our Xero plan...
Read MoreRounded prices are better than unrounded for weddings
by Josh Withers | Feb 14, 2022 | The Business of Celebrancy | 2 |
When it comes to pricing, and pricing yourself, there are so many contributing factors. The first is that you need to cover costs, the second that you need to make a profit – a wage, and the third that you make a surplus so you have buffer for the future, savings, and the ability to invest in your business.
Read MoreA story for celebrants finding their tribe like Yeti coolers did
by Josh Withers | Feb 11, 2022 | The Business of Celebrancy | 0 |
Before Yeti created a $5 million cooler and adventure brand, the icebox/cooler market (aka the “esky” market, despite Esky being a brand) was a a low-cost and cheap product market. Chris Hladczuk documents their story in a recent release of his email newsletter which I recommend subscribing to.
Read MoreShould we charge more or differently for public holidays?
by Josh Withers | Aug 6, 2021 | The Business of Celebrancy | 3 |
Continuing a long running series on this website starting with how your price is part of your...
Read MoreThree practical ways to increase your price
by Josh Withers | Jul 27, 2021 | The Business of Celebrancy | 2 |
I’m not backwards in coming forwards about celebrants raising their price. I’ve given a number of good reasons in the past, but as lockdowns and travel bans continue to fuel the bonfire that is the state of the wedding industry today I was inspired by the idea that we, the wedding industry need not bare the burden that is wedding postponements, we are not wedding insurers, we are professional creatives. We are not wedding insurance. That’s not to diminish your want and desire to be generous and kind to your clients, be that, and more, but you are not their wedding insurance. Their wedding being postponed should not bankrupt you. So assuming you’re already ready to raise your price, if not read this, here’s three practical ways you can increase your price today.
Read MoreYou should charge more, and here’s 10 reasons why
by Josh Withers | Apr 30, 2021 | Secret members podcast, The Business of Celebrancy | 9 |
Mel is struggling with mapping out her pricing as a celebrant, and when she mentioned it to me I went straight to a conversation I had with my brother earlier today. He’s looking at starting a new business based on professional skills he holds, and he was looking for some guidance walking into the project. So I’ll tell you what I told him, then give you ten good reasons why you should charge more.
Read MoreCreating elopement packages
by Josh Withers | Sep 23, 2020 | COVID-19, The Business of Celebrancy | 1 |
A reader asks: “I have a handful of elopement related questions, and I think they will be more relevant than ever given how our world has changed in 2020 and how weddings have changed/will change in the coming year(s).
Read MoreMy entire client journey, end to end
by Sarah Aird | Jul 27, 2020 | COVID-19, The Business of Celebrancy | 4 |
Melbourne celebrant, Sarah Aird, shares her customer journey for her wedding brides, grooms, and clients.
Read MoreWhat are your travel fees for?
by Josh Withers | Feb 17, 2020 | The Business of Celebrancy | 4 |
Linda asks: As a regional celebrant I am struggling with travel and how to incorporate this into my fees. I have an “anything over 200km round trip” clause which may seem a lot but its realistic to where I live. My problem is more about inquiry meetings, extra meetings and rehearsals. Obviously I cant charge for an inquiry meeting but do I just have a set higher wedding fee which kind of covers longer distances overall whether the wedding is near or far? Hope you can help!
Read MoreYour price is part of your story
by Josh Withers | Dec 22, 2019 | Marketing and Social Media | 0 |
I thought I’d share a quick and small story about a wedding I didn’t get booked for.
Read MoreIs there room at the top of the market?
by Josh Withers | Nov 28, 2019 | The Business of Celebrancy | 2 |
Jeff asks: A general price question: when you both set your prices (to their current rates), were you/are you in line with what others charge or are you much higher? Pretty sure I’m the highest priced officiant in my region of 500,000 folks, but @ $650/ceremony I’d have to perform about 27 weddings/week to go legit. That doesn’t work. I have right around 75 weddings on the books for 2019 and it’s great since this is a side hustle, but I want to make the leap but for suuuure can’t at this rate. I’m hesitant because if I jump up to $800-$1000 I’ll literally be charging more than double the price or most others…but I guess someone has to be most expensive, I might as well be that guy…was just curious your thoughts on that.
Read MoreDiscounts/freebies for awful situations
by Sarah Aird | Sep 21, 2019 | The Business of Celebrancy | 7 |
Do you reduce your rate when a couple is in an awful situation? Terminally ill party etc. I’ve had this arise twice in the last 3 months and never know what to do.
Read More$6 Dollar Breakfast!
by Josh Withers | Sep 10, 2019 | The Business of Celebrancy | 1 |
After dropping my car off to be serviced this morning I hit the local cafe strip to find a breakfast befitting of someone wanting to sit in a cafe for breakfast and a coffee while answering emails and writing blog posts.
The first cafe was offering a $6 breakfast, and without inspecting the actual offering, I knew instantly that I didn’t want a $6 breakfast. Everything in me knew that I was not a $6 breakfast person. On a morning like this I was thinking that breakfast would cost at a bare minimum $10 but probably closer to $20, and there’d be a coffee as well, a large one, so I was expecting to pay no more than say $25.
Read MoreOn the off chance that no-one knows what this sentence is about
by The Celebrant Talk Show | Jul 29, 2019 | Free Podcast | 0 |
Hello everybody! Thanks for joining us for another episode of The Celebrant Talk Show! This time Josh and Sarah chat about the annual registration fee (pay yours now!), the review of the marriage forms, the epic funeral course...
Read MoreCelebrants (and creatives) are not paid per hour
by Josh Withers | Jul 22, 2019 | The Business of Celebrancy | 1 |
I believe with all my mind, body, and soul, that service people aren’t paid per hour, they’re paid for how much value they bring to that hour. So here’s my July challenge for all celebrants …
Read MoreDo you really want that exposure?
by Josh Withers | Feb 11, 2019 | Marketing and Social Media | 2 |
On a road near my house there’s a billboard that promises to expose my business to many thousands of people. A similar promise has been made by the producers of Married at First Sight and other TV shows. Everyone wants to sell us exposure. I would argue that exposure is the last thing we need.
Read MoreCalculating your fee
by Josh Withers | Oct 2, 2018 | The Business of Celebrancy | 2 |
Liene over at Think Splendid has published a super insightful blog post about how she prices herself for her speaking gigs.
I wonder if we as celebrants have considered not only our costs of doing business expenses, living wage, the average celebrant fee, the market’s response to fees, and everything else we can talk about when it comes to pricing yourself, but have we considered this important point.
Read MoreCelebrancy: The price
by Josh Withers | Aug 18, 2018 | The Business of Celebrancy | 0 |
Self-employed creatives can talk about price and fee until the end of time. I’ve had celebrants privately, publicly, to my face, and behind my back, make all of the comments about why I charge too much, or not enough, and how that’s a problem, or an opportunity.
Read MoreAnswering “How much do you cost?”
by Josh Withers | Aug 8, 2018 | The Business of Celebrancy | 2 |
Amber asks Leading from the price on website debate – how do you answer the “How much...
Read MoreIncreasing your enquiry conversion rate
by Josh Withers | Jul 21, 2018 | The Business of Celebrancy | 3 |
A question today about enquiries and how to increase our conversion: I have a question about converting enquiries as I am finding that I get a good amount of enquiries but feel my conversion rate could be way better. Wondering what I could be doing better or is there something I am not doing? Is it the language I am using in my initial contact too passive or boring? Or maybe I am giving them too much information? I currently do not have my price on my website so I am guessing some of the enquiries I am not converting are due to that and for follow up I send out a very short follow up email to them a about a month after not hearing anything. How do I better communicate to my leads in the initial enquiry stage to “seel the deal” with me or at least book an initial catch up meeting. Would love some constructive feedback on my “first email” and “welcome letter” attachment that I send as my first contact.
Read MorePricing on websites; to list or not to list??? Josh’s view
by Josh Withers | Jul 18, 2018 | The Business of Celebrancy | 5 |
Ella asks: “Price points seem to be a hot topic everywhere… Would you recommend putting your fees on your website? Some celebrants display their price on their website, others don’t. Some also seem to provide services cheaper then a BDM wedding. Which poses that question that some people expect you to compete on price, they aren’t comparing the quality of service provided. Only the number they see on the page.” As Sarah noted, everyone has a different answer on this, and here is mine. Don’t count this post as the final word, it’s just a brain dump on a Wednesday afternoon. I’m sure this is a topic we’ll return to over and over, and I’d invite you to list your thoughts in the comments.
Read MorePricing on websites; to list or not to list??? Sarah’s view
by Sarah Aird | Jul 10, 2018 | The Business of Celebrancy | 7 |
Ella asks: “Price points seem to be a hot topic everywhere… Would you recommend putting your fees on your website? Some celebrants display their price on their website, others don’t. Some also seem to provide services cheaper then a BDM wedding. Which poses that question that some people expect you to compete on price, they aren’t comparing the quality of service provided. Only the number they see on the page.” You will literally get a different answer on this from every celebrant or marketing guru you speak to. So for this question, both Josh and I are going to offer our views! This article is just Sarah’s thoughts. Here is Josh’s article.
Read MoreYour account
Sign inSubscribe to the monthly email letter
Join the list to receive the monthly email to the best marriage celebrants in Australia with updates on marriage laws, regulations, business developement and growth strategies. See past issues here.
Recent Comments