If you’re a wedding celebrant looking to improve your online presence and attract more couples, here’s a straightforward SEO content strategy you can use to make your website more visible on Google and Bing. If things are quiet through winter, this is a great strategy to unload on your website in preparation for the Christmas/New Year enquiry season.

1. Focus on Content that Matches What Couples Are Searching For

Create Content for People Ready to Book: Start with blog posts or pages that directly address what couples are looking for when they’re ready to book a celebrant. This might include titles like “Best Wedding Celebrants in [Your Area]” or “How to Choose the Right Wedding Celebrant.” These types of posts are crucial because they attract people who are ready to take action, like booking a consultation or asking for more information.