The Celebrant Institute is Australia's leading professional celebrant support membership, offering the Certificate IV in Celebrancy, along with mentorship and support from Josh and Sarah.

A modern day version of the busy cafe getting busier

Posted by Josh Withers | Jan 9, 2020 | Marketing and Social Media | 2 |

If you’re not already familiar with the reason why, when faced with two cafes next to each other most of us will choose the busier cafe, the reason is social proof.

We don’t want to have a bad coffee or meal, and we’re unsure about cafe number two, but cafe number one has lots of people in it, so that seems like the safer choice.

About The Author

Josh is a Hobart celebrant who has created thousands of marriage ceremonies in over 20 countries since 2009, based in Tasmania's Huon Valley with his wife Britt and two daughters. In 2016, with Sarah Aird, he co-founded the Celebrant Institute and specialises in the business of celebrancy and the art of present and intimate ceremony.