Social media, and humanity in general, can become a little bit self-indulgent at times. It’s our tribal, animalistic nature, to look after one’s self first. But something beautiful happens when you turn the camera away from yourself, when you shift the spotlight onto someone else.

Today’s challenge is to do just that, to make a post not at all about you, but about someone you think your audience would be blessed to know about. We’re not talking about a simple shout out, or a “hey go follow this person” but produce a piece of content that would inspire people, in a relevant manner to your brand and the other person’s brand, to become a fan of them and their work.


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