Social media, and humanity in general, can become a little bit self-indulgent at times. It’s our tribal, animalistic nature, to look after one’s self first. But something beautiful happens when you turn the camera away from yourself, when you shift the spotlight onto someone else.

Today’s challenge is to do just that, to make a post not at all about you, but about someone you think your audience would be blessed to know about. We’re not talking about a simple shout out, or a “hey go follow this person” but produce a piece of content that would inspire people, in a relevant manner to your brand and the other person’s brand, to become a fan of them and their work.

Today you’re simply being a cheerleader, an encourager, a celebrating-type person … what might they call someone who celebrates people? I guess we’ll never know.

Create a post, a piece of content, a video, a story, a podcast, a photo, that celebrates someone else.

Bonus challenge: jump into this person’s Facebook and Google reviews and leave a great review. Jump onto their posts and leave some comments. Give their photos some likes and their videos on Youtube a thumbs up. algorithmically celebrate them as well..