One of my favourite uses of Instagram’s Story feature is to document the behind the scenes of what I’m doing. I see a number of benefits to the occasional behind the scenes personal documentary:

  • A curated view into the behind the scenes adds to your general brand value, as people find out more about what you do and how you do it and how maybe there is more involved than they imagine
  • The stories format disappears in 24 hours, so if it’s not that well edited or created then it lasts for a day
  • You get to do spontaneous and subtle shoutouts to other people you’re working with
  • You have an opportunity to show some personality and spirit

But I’ve got a couple of rules:

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