Tag: website

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When you are not different even Google is against you

A really powerful way for you to spend your time and energy whilst weddings are essentially furloughed, is to evaluate, reevaluate, and evaluate even more, your current business systems and marketing strategies. I like to view my marketing strategy as a journey, and the end of that journey is when someone “walks into my store” and makes a purchasing decision, and my “store” is my website. On a recent Google Office Hours webinar, Google’s Webmaster Trends Analyst, John Mueller, made this comment on being different to a webmaster who has a ringtones website who was complaining of traffic dropping and their search engine position dropping …

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Pricing on websites; to list or not to list??? Josh’s view

Ella asks: “Price points seem to be a hot topic everywhere… Would you recommend putting your fees on your website? Some celebrants display their price on their website, others don’t. Some also seem to provide services cheaper then a BDM wedding. Which poses that question that some people expect you to compete on price, they aren’t comparing the quality of service provided. Only the number they see on the page.” As Sarah noted, everyone has a different answer on this, and here is mine. Don’t count this post as the final word, it’s just a brain dump on a Wednesday afternoon. I’m sure this is a topic we’ll return to over and over, and I’d invite you to list your thoughts in the comments.

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Pricing on websites; to list or not to list??? Sarah’s view

Ella asks: “Price points seem to be a hot topic everywhere… Would you recommend putting your fees on your website? Some celebrants display their price on their website, others don’t. Some also seem to provide services cheaper then a BDM wedding. Which poses that question that some people expect you to compete on price, they aren’t comparing the quality of service provided. Only the number they see on the page.” You will literally get a different answer on this from every celebrant or marketing guru you speak to. So for this question, both Josh and I are going to offer our views! This article is just Sarah’s thoughts. Here is Josh’s article.

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