marketing | Celebrant Institute

How to spy on other people’s Facebook Ads

by Josh Withers | Feb 18, 2022 | Marketing and Social Media | 2 |

If you’ve been wanting a way to spy on what other people in the wedding industry are doing with their Facebook Ads, here’s a very easy, open, and regulated way to do so.

Rounded prices are better than unrounded for weddings

by Josh Withers | Feb 14, 2022 | The Business of Celebrancy | 2 |

When it comes to pricing, and pricing yourself, there are so many contributing factors. The first is that you need to cover costs, the second that you need to make a profit – a wage, and the third that you make a surplus so you have buffer for the future, savings, and the ability to invest in your business.

What does Instagram Reels’ launch mean for the wedding industry?

by Josh Withers | Aug 4, 2020 | Marketing and Social Media | 0 |

Instagram’s latest feature ‘Reels’ is in addition to it’s existing product suite of regular Instagram news feed posts, Stories, and IGTV. This is a deep dive into how celebrants and people in the wedding industry can take advantage of Instagram Reels.

When you are not different even Google is against you

by Josh Withers | Apr 17, 2020 | Marketing and Social Media | 1 |

A really powerful way for you to spend your time and energy whilst weddings are essentially furloughed, is to evaluate, reevaluate, and evaluate even more, your current business systems and marketing strategies. I like to view my marketing strategy as a journey, and the end of that journey is when someone “walks into my store” and makes a purchasing decision, and my “store” is my website. On a recent Google Office Hours webinar, Google’s Webmaster Trends Analyst, John Mueller, made this comment on being different to a webmaster who has a ringtones website who was complaining of traffic dropping and their search engine position dropping …

When wanting to be featured or talked about, know this one thing

by Josh Withers | Dec 14, 2019 | Marketing and Social Media | 0 |

A favourite read of mine is the regular Susbtack email from Ariel Stalling. You might know her name from a little blog called Offbeat Bride. In this week’s mailout, Ariel tells the story of how someone a little bit like her was covered in the New York Times.

Before I actually read the words in the piece I thought Ariel was telling the story about how she was covered in the New York Times which would’ve been kind of cool, but then when you sit down and read it you realise that someone slightly similar to her with a really good publicist was covered in the Times instead.

Old marketing versus new marketing, example 503,000,091

by Josh Withers | Oct 12, 2018 | Marketing and Social Media | 0 |

Old marketing would put the right message in the right place so the right people would find it. The celebrant would advertise in the wedding magazine because people having weddings bought wedding magazines. The tools were at the tool shop so people who needed tools would know where to buy them. The cheap services were advertised where cheap people shopped, and expensive services were advertised where people with too much money shopped…