The Celebrant Institute is Australia's leading professional celebrant support membership, offering the Certificate IV in Celebrancy, along with mentorship and support from Josh and Sarah.

How to name your celebrant business

Posted by Josh Withers | Dec 5, 2020 | Marketing and Social Media | 4 |

David Placek is the branding genius behind some of the biggest names in the technology world. The words Sonos, Intel Pentium, Apple PowerBook, Blackberry, Gimlet podcasts (home of Reply All), and the Impossible burger, all came from David’s branding company, Lexicon Branding. In 2014 Placek released a book which I’d love to read – but can’t find for purchase. Luckily for me, and for you, Om Malik recapped the book in his blog recently.

I’ll let you click through to Om’s fantastic post, but the points Om and David bring for naming a startup today are equally translatable to celebrants.

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About The Author

Josh Withers

Josh is a Hobart celebrant who has created thousands of marriage ceremonies in over 20 countries since 2009, based in Tasmania's Huon Valley with his wife Britt and two daughters. In 2016, with Sarah Aird, he co-founded the Celebrant Institute and specialises in the business of celebrancy and the art of present and intimate ceremony.