I started this little streak of content prompts highlighting the fact that there five different kinds of good content. This is the fifth: demonstrating content.

Content that is demonstrating the practical, simple, elements of what you do and how you do it.

It’s like a Tupperware party, you’re the Tupperware, your audience is, well they’re still an audience.

At the end of your demonstration, your people have hopefully:

a) stuck around to the end, and

b) understood what it actually is that you claim to do.

It can be a video, a photo, a story, but the idea is that once someone has consumed this post, they have a good idea of what you do.

There are so many ways to eat this piece of cake, here’s an example from my Instagram.