Things are tough out there, financially and commercially speaking. Many of us are on the coal face, working hard, and not striking gold.

Starbucks is selling fewer coffees and Heineken is selling fewer beers, McDonalds is struggling, music festivals aren’t financially viable, fun-boy-toys aren’t selling as well as they used to, Country Road is moving less duffel bags, while Mimco, Trenery, Witchery and Politix are all selling less rags, meanwhile all of Australia’s media companies are generally making less money – some 69% less – because they’re selling less ads. Wall Street is down, down, and although BWS and Dan Murphy’s sales are up, profits are way down.