Tag: email
Embracing DMARC: A Must-Do for Celebrants
With the digital sphere becoming more integral to our work, it’s crucial we stay abreast of changes that impact how we connect with our couples and our industry. Today, I want to demystify a term that’s been floating around and is about to become even more significant: DMARC.
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My secret to business success: email
Any successful endeavour requires a number of ingredients. An award winning cake recipe will have more than one ingredient, and an Olympic gold medal swimmer didn’t just swim their first lap that race.
There’s a process, there’s time, goal setting, and multiple resources being in the right place at the right time.
In the wedding industry there is so much focus on advertising and marketing, getting the enquiry, but less focus on winning that enquiry over, and worse, delivering an exemplary customer experience from woah to go.
Here at the Celebrant Institute we’ve written numerous articles about the value of creating and delivering a customer journey but today I wanted to hone in on one single aspect that apparently is really lacking in the wedding business: email.
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How to get your couples to reply to your emails
If you’ve ever played the iconic Australian schoolyard game of handball, you’ll remember that the aim of the game is to intercept the ball on your quadrant/half, then to get it back out as soon as possible. Think about your customer journey and email like a game of handball.
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Communicating timelines with couples
Alex asks: My question is regarding communication with couples – specifically timelines. Before I became a Celebrant I remember hearing a few off-hand remarks from a family friend and also a cousin about their Celebrants. The general feedback was that they never heard from their celebrant after booking them, had no idea what to expect (for example commented “we hadn’t heard from her in 4 months”) and both had doubts about how the day would run. I was horrified! To me, managing expectations is super important but I also understand it may be different with each couple. So my question is – sorry it took me a while to get there – do you have any advice on how you communicate a “timeline of events” with the couple – or can you provide an example of one? And also advice for me on ceremony writing….how soon before the wedding do you start it and if requested or preferred by the couple when do you send a first draft for them to review, and how soon before the ceremony do you “lock everything in?”
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