When you’re building your celebrant website, you’re crafting the digital front door to your business, the handshake before you meet your couple. And like any good intro, it needs to do more than look good—it needs to work for you. Let’s break it down using these five laws of sales, turning those clicks into conversations, and those conversations into bookings.
Jacob’s Law: Familiarity Wins
Jacob’s Law tells us that people spend the majority of their time on other websites. What does that mean for you? They expect your site to behave like others they’ve seen. No wild, confusing navigation or quirky layouts just for the sake of being “different.” Instead, make your website intuitive.
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