The law of social proof and celebrancy
When unsure how to act, people copy others, outsourcing their own decisions to others. Not only is this true when choosing a shop, or a cafe, but in weddings as well.
Read MoreWhen unsure how to act, people copy others, outsourcing their own decisions to others. Not only is this true when choosing a shop, or a cafe, but in weddings as well.
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