Tag: seo
Being found is the new advertising
There are a few different kinds of marketing and advertising, but they can be mostly wrapped up...
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How to be your own publicist
A solid foundation of my business success as a celebrant has lay in the realm of good publicity. Good publicity can’t make a filling business profitable, or an unskilled celebrant, talented, but if you’re already rocking a good business operating system, and your ceremonies are resonating with people and getting good reviews, publicity is the cream on top that helps more couples find you, and book you. In this article I wanted to lay out a few tools that I have used in the past, and continue to use today, to “get my name out there” but in a very deliberate and meaningful way.
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When you are not different even Google is against you
A really powerful way for you to spend your time and energy whilst weddings are essentially furloughed, is to evaluate, reevaluate, and evaluate even more, your current business systems and marketing strategies. I like to view my marketing strategy as a journey, and the end of that journey is when someone “walks into my store” and makes a purchasing decision, and my “store” is my website. On a recent Google Office Hours webinar, Google’s Webmaster Trends Analyst, John Mueller, made this comment on being different to a webmaster who has a ringtones website who was complaining of traffic dropping and their search engine position dropping …
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