2018 marriage and divorce statistics, 5.5% increase

The annual release of marriage and divorce statistics by the Australian Bureau of Statistics occurs every year around 27 November. Right on time, the statistics for the full calendar year 2018 were released today at 11.30am. If you’re interested you can find all the information on the ABS website.

People hate ads

I’m eventually going to start sounding like a broken record, but we all need to get it into our head: ads as we used to know them no longer work.

People hate ads.

Why we deliver the best Cert IV in Celebrancy Australia

If you’re aspiring to be a celebrant in the near future, Sarah and I deliver the Certificate IV in Celebrancy through this very Institute.

We’re lucky enough to have experienced, and to continue to experience the full breadth of celebrancy training, students contact us every day with questions their trainers and colleges are answering incorrectly or weirdly.

Becoming a celebrant for a side hustle

Every week one or two potential new celebrants email or DM me about starting a celebrancy business as a side hustle, hoping to make a few dollars on the side to provide for their family’s extra needs or to put some cash in the holiday account.

It’s understandable. In the past it was a common part time career for a mum, or a school teacher, to undertake and just do a few ceremonies a year.

The survey about OPD and the new celebrant application process

Okay here it is, my promised analysis on the survey that the Marriage Law and Celebrants Section (MLCS) sent to all celebrants today. Before I jump in, I just want to reiterate how incredibly important it is that as many celebrants as possible respond to this survey. We don’t get many opportunities to have a say on how the celebrant program is run, and we should take them when they are offered. Please, please, please think carefully about each question, but definitely respond!

How to get more wedding enquiries

Liene at Think Splendid shares five powerfully simple ways to get more enquiries to your wedding celebrant business today. They’re so simple that you are hopefully already doing them, or if you’re not, this is a quick and swift reminder.

$6 Dollar Breakfast!

After dropping my car off to be serviced this morning I hit the local cafe strip to find a breakfast befitting of someone wanting to sit in a cafe for breakfast and a coffee while answering emails and writing blog posts. The first cafe was offering a $6 breakfast, and...

Sally’s dilemma is our dilemma

Sally is a video maker who Bernadette Jiwa writes about here: What most clients pay Sally for—the deliverable, is that five minutes of video footage. But what Sally dreams of doing and being paid for is finding stories worth telling. It’s easier for Sally to sell the...

Why people hire the mediocre celebrant instead of you

If you want people to appreciate that what you offer is better, that what you offer is actually good, the market needs to have more actually good businesses in it. It seems like you should be able to stand apart by being good when surrounded by a sea of mediocrity, but real life rarely works that way. If you want people to appreciate that what you offer is better, that what you offer is actually good, the market needs to have more actually good businesses in it. It seems like you should be able to stand apart by being good when surrounded by a sea of mediocrity, but real life rarely works that way.

Who are the wedding awards for?

I’m sitting in a cafe in Queenstown sitting next to a table of people I don’t recognise, but judging by their conversation, they’re actresses from the USA who have varying thoughts about the Tony Awards. One of the girls said something that resonated with a recent...

Your priorities are visible

Some emails get quick replies from me, others have to wait a week. Sometimes I’ll go a few days without posting on social media, but I haven’t missed a wedding yet. I have a simple set of priorities in my life. My family, Britt and Luna, are first. Second is a marriage ceremony, third is my friendships and wider community and family. Fourth is sales and marketing, and replying to enquiries. Fifth is the admin side of the business, and sixth is tidying up my office.

Victorian BDM RIO Tutorial – Updated

I’ve re-recorded the video tutorial I made on BDM RIO earlier this year, because since March the BDM team have made lots of changes to the way the system is laid out and some of the functions. You can purchase the tutorial here:...

Would you follow you?

Would you follow yourself on social media? If you saw that a friend of yours commented on one of your posts so it floated up to your news feed, and you clicked through to your profile, would you follow it?

How value is really created

Stop talking, ask questions and listen, and you’ll learn about them. In order to think like your customer, you must focus on your customer. Your customer could be a prospect, an existing client, a boss, a co-worker, a friend or family member. Your desire should be to create value for your customer, not just to communicate information about you (or just talk about yourself), your company, products and services, and therefore you need to have walked in their shoes. Before you make your value pitch (in whatever form that takes), a prerequisite is having a deep sense of what your customer values.

Tips for a first-time funeral celebrant

I get a lot of marriage celebrants contacting me after they’ve been asked to do their first funeral, asking for advice, information and templates. I thought I’d put all my tips in one place in the hopes that some of you might benefit from them!

Talking ‘Inside Baseball’

“Inside baseball” is one of my favourite Americanisms, it’s a figurative adjective meaning the details are appreciated by only a small group of insiders or aficionados. It usually refers to a detail-oriented approach to the minutiae of a subject, which requires such a specific knowledge about what is being discussed that the nuances are not understood or appreciated by outsiders.

What do celebrants legally have to say?

Kelly asks: What do we legally have to say? Just read guidelines and act section 45/46 and I’m reading we only need to say monitum and a couple the legal vow. I read/was trained that we have to introduce ourselves as the celebrant with the lucky job of marrying the shit outta the couple before us…but do we actually have to? I’m looking at making my intro less formal and hoping I’ve read it right.

VIC BDM RIO: everything I know

As anyone who’s reading this will be aware, the rollout of the Victorian BDM’s new online registration system, Registry Information Online (aka RIO) has been less than smooth. As I write this I’m locked in a text conversation with our very own Josh; he’s the techiest person I know and even he’s confused. Things that work one day don’t seem to work the next; you ring the helpdesk and get a “solution” that is really just them fiddling around until it suddenly works for no good reason, etc etc etc.

Victorian BDM RIO tutorial

Let’s face it, the new BDM online registration system implementation has not had the smoothest roll-out in the history of tech roll-outs. It’s certainly not a particularly intuitive, user-friendly system, and I’m disappointed at the number of issues with it. However I also know BDM are working really hard to rectify the issues as soon as possible.

How a real celebrant should read the Guidelines, and other thoughts on marriage celebrancy

The recent post on sighting ID included some powerful language from the Attorney-General’s office:The Guidelines on the Marriage Act 1961 for authorised celebrants is issued to assist celebrants to comply with the Marriage Act and Regulations. Ultimately it is up to the celebrant to comply with all of the requirements of the Act. I appreciate that some of the language used in the Guidelines is of a directive nature, rather than of best practice nature.Commonwealth Attorney-General’s Marriage Celebrants Section

Old marketing versus new marketing, example 503,000,091

Old marketing would put the right message in the right place so the right people would find it. The celebrant would advertise in the wedding magazine because people having weddings bought wedding magazines. The tools were at the tool shop so people who needed tools would know where to buy them. The cheap services were advertised where cheap people shopped, and expensive services were advertised where people with too much money shopped…

The art of differentiation

“Differentiation starts with the choice to do one thing well” says Bernadette at The Story of Telling blog. I wanted to break that powerful statement down and offer up some food of thought for celebrants today. The choice Your celebrant practise, the act...

Calculating your fee

Liene over at Think Splendid has published a super insightful blog post about how she prices herself for her speaking gigs.

I wonder if we as celebrants have considered not only our costs of doing business expenses, living wage, the average celebrant fee, the market’s response to fees, and everything else we can talk about when it comes to pricing yourself, but have we considered this important point.

Giving your clients what they want: bad deal

I have been simmering on the idea that our clients don’t actually know what they want, despite almost all wedding vendor websites claiming to give them whatever they want, for quite a while now. I even had half an article drafted, and then today Liene at Think...

Joining an association, Josh’s view

Jo asks What professional association do I join? One? Two? All? I know this is tricky question and high levels of diplomacy may be required – but how does a newbie choose between the associations? My RTO has given no advice and all associations seem to offer the...

Celebrancy: The price

Self-employed creatives can talk about price and fee until the end of time. I’ve had celebrants privately, publicly, to my face, and behind my back, make all of the comments about why I charge too much, or not enough, and how that’s a problem, or an opportunity.

In praise of the not-young celebrant

I’ll never forget my very first wedding expo, where I arrived to the convention centre so green that I didn’t realise there was an expectation that I would design a booth. So we painted a board with blackboard paint and brought it to the expo, along with the required chalk, and with minutes to go until the expo doors opened I had to think of something to write.

Maybe I’m incompetent?

The Celebrant Institute, this website, exists for celebrants who struggle with their competence. It’s ok, you’re not alone in thinking “maybe I could do better.” Marriage celebrancy is my full time job, it’s all I do, and more often than not I question how competent I am at running a business, providing for my family, performing marriage ceremonies. My encouragement to you today is that it’s ok, this is human, our brains hate us.