Stop talking, ask questions and listen, and you’ll learn about them. In order to think like your customer, you must focus on your customer. Your customer could be a prospect, an existing client, a boss, a co-worker, a friend or family member. Your desire should be to create value for your customer, not just to communicate information about you (or just talk about yourself), your company, products and services, and therefore you need to have walked in their shoes. Before you make your value pitch (in whatever form that takes), a prerequisite is having a deep sense of what your customer values.
I get a lot of marriage celebrants contacting me after they’ve been asked to do their first funeral, asking for advice, information and templates. I thought I’d put all my tips in one place in the hopes that some of you might benefit from them!
“Inside baseball” is one of my favourite Americanisms, it’s a figurative adjective meaning the details are appreciated by only a small group of insiders or aficionados. It usually refers to a detail-oriented approach to the minutiae of a subject, which requires such a specific knowledge about what is being discussed that the nuances are not understood or appreciated by outsiders.
Kelly asks: What do we legally have to say? Just read guidelines and act section 45/46 and I’m reading we only need to say monitum and a couple the legal vow. I read/was trained that we have to introduce ourselves as the celebrant with the lucky job of marrying the shit outta the couple before us…but do we actually have to? I’m looking at making my intro less formal and hoping I’ve read it right.
As anyone who’s reading this will be aware, the rollout of the Victorian BDM’s new online registration system, Registry Information Online (aka RIO) has been less than smooth. As I write this I’m locked in a text conversation with our very own Josh; he’s the techiest person I know and even he’s confused. Things that work one day don’t seem to work the next; you ring the helpdesk and get a “solution” that is really just them fiddling around until it suddenly works for no good reason, etc etc etc.
Let’s face it, the new BDM online registration system implementation has not had the smoothest roll-out in the history of tech roll-outs. It’s certainly not a particularly intuitive, user-friendly system, and I’m disappointed at the number of issues with it. However I also know BDM are working really hard to rectify the issues as soon as possible.
The recent post on sighting ID included some powerful language from the Attorney-General’s office:The Guidelines on the Marriage Act 1961 for authorised celebrants is issued to assist celebrants to comply with the Marriage Act and Regulations. Ultimately it is up to the celebrant to comply with all of the requirements of the Act. I appreciate that some of the language used in the Guidelines is of a directive nature, rather than of best practice nature.Commonwealth Attorney-General’s Marriage Celebrants Section
Sarah and I have got some big news for the Celebrant Institute in 2019! We’ve told so many people in person, over email and the phone, that we thought we best tell all of you as well: in August this year we’re partnering with Beat Mix, the premier DJ conference in Australia run by the DJ Association of Australia (the DJAA), to bring you the Celebrant Institute Conference on the Gold Coast, August 6-7 with optional OPD on August 5 and optional personality types workshop on August 8.
The Unofficial Guidelines on the ‘Guidelines on the Marriage Act 1961 for Marriage Celebrants’ for Marriage Celebrants
Deb writes in asking “I appear to get myself into hot water time and time again, by saying that the Guidelines are just that GUIDELINES, and the act and the regs are the actual LAW. Am I right?”
Self-employed creatives can talk about price and fee until the end of time. I’ve had celebrants privately, publicly, to my face, and behind my back, make all of the comments about why I charge too much, or not enough, and how that’s a problem, or an opportunity.
I’ll never forget my very first wedding expo, where I arrived to the convention centre so green that I didn’t realise there was an expectation that I would design a booth. So we painted a board with blackboard paint and brought it to the expo, along with the required chalk, and with minutes to go until the expo doors opened I had to think of something to write.
A detailed guide on the best portable PA speaker system for marriage celebrants at weddings in Australia. Don’t get a MiPro or Chaiyo!