If you want people to appreciate that what you offer is better, that what you offer is actually good, the market needs to have more actually good businesses in it. It seems like you should be able to stand apart by being good when surrounded by a sea of mediocrity, but real life rarely works that way. If you want people to appreciate that what you offer is better, that what you offer is actually good, the market needs to have more actually good businesses in it. It seems like you should be able to stand apart by being good when surrounded by a sea of mediocrity, but real life rarely works that way.
If I have ever brought you any value…
If my practice as a celebrant has inspired you, challenged you, or if I have personllay helped you in any way, can I ask for your help?
After a chat with some other celebrants recently, it occurred to me that I had no idea what our annual registration fee actually goes towards other than a vague concept of it supporting the Marriage Celebrants Programme. What benefits do we receive in return for our compulsory registration fee?
Some emails get quick replies from me, others have to wait a week. Sometimes I’ll go a few days without posting on social media, but I haven’t missed a wedding yet. I have a simple set of priorities in my life. My family, Britt and Luna, are first. Second is a marriage ceremony, third is my friendships and wider community and family. Fourth is sales and marketing, and replying to enquiries. Fifth is the admin side of the business, and sixth is tidying up my office.
Britt’s grandma always said that you should start how you want to finish.
Would you follow yourself on social media? If you saw that a friend of yours commented on one of your posts so it floated up to your news feed, and you clicked through to your profile, would you follow it?
Almost Nobody, wants you to be their celebrant and that is really good news. Everybody, wants a celebrant that is nothing like you. This article will help you get that prized enquiry from Almost Nobody!
Stop talking, ask questions and listen, and you’ll learn about them. In order to think like your customer, you must focus on your customer. Your customer could be a prospect, an existing client, a boss, a co-worker, a friend or family member. Your desire should be to create value for your customer, not just to communicate information about you (or just talk about yourself), your company, products and services, and therefore you need to have walked in their shoes. Before you make your value pitch (in whatever form that takes), a prerequisite is having a deep sense of what your customer values.
I get a lot of marriage celebrants contacting me after they’ve been asked to do their first funeral, asking for advice, information and templates. I thought I’d put all my tips in one place in the hopes that some of you might benefit from them!
“Inside baseball” is one of my favourite Americanisms, it’s a figurative adjective meaning the details are appreciated by only a small group of insiders or aficionados. It usually refers to a detail-oriented approach to the minutiae of a subject, which requires such a specific knowledge about what is being discussed that the nuances are not understood or appreciated by outsiders.
Kelly asks: What do we legally have to say? Just read guidelines and act section 45/46 and I’m reading we only need to say monitum and a couple the legal vow. I read/was trained that we have to introduce ourselves as the celebrant with the lucky job of marrying the shit outta the couple before us…but do we actually have to? I’m looking at making my intro less formal and hoping I’ve read it right.
As anyone who’s reading this will be aware, the rollout of the Victorian BDM’s new online registration system, Registry Information Online (aka RIO) has been less than smooth. As I write this I’m locked in a text conversation with our very own Josh; he’s the techiest person I know and even he’s confused. Things that work one day don’t seem to work the next; you ring the helpdesk and get a “solution” that is really just them fiddling around until it suddenly works for no good reason, etc etc etc.
Let’s face it, the new BDM online registration system implementation has not had the smoothest roll-out in the history of tech roll-outs. It’s certainly not a particularly intuitive, user-friendly system, and I’m disappointed at the number of issues with it. However I also know BDM are working really hard to rectify the issues as soon as possible.
The recent post on sighting ID included some powerful language from the Attorney-General’s office:The Guidelines on the Marriage Act 1961 for authorised celebrants is issued to assist celebrants to comply with the Marriage Act and Regulations. Ultimately it is up to the celebrant to comply with all of the requirements of the Act. I appreciate that some of the language used in the Guidelines is of a directive nature, rather than of best practice nature.Commonwealth Attorney-General’s Marriage Celebrants Section
The Unofficial Guidelines on the ‘Guidelines on the Marriage Act 1961 for Marriage Celebrants’ for Marriage Celebrants
Deb writes in asking “I appear to get myself into hot water time and time again, by saying that the Guidelines are just that GUIDELINES, and the act and the regs are the actual LAW. Am I right?”
Old marketing would put the right message in the right place so the right people would find it. The celebrant would advertise in the wedding magazine because people having weddings bought wedding magazines. The tools were at the tool shop so people who needed tools would know where to buy them. The cheap services were advertised where cheap people shopped, and expensive services were advertised where people with too much money shopped…
Liene over at Think Splendid has published a super insightful blog post about how she prices herself for her speaking gigs.
I wonder if we as celebrants have considered not only our costs of doing business expenses, living wage, the average celebrant fee, the market’s response to fees, and everything else we can talk about when it comes to pricing yourself, but have we considered this important point.
Self-employed creatives can talk about price and fee until the end of time. I’ve had celebrants privately, publicly, to my face, and behind my back, make all of the comments about why I charge too much, or not enough, and how that’s a problem, or an opportunity.
Most of you probably didn’t pay too much attention to the fact sheet that was released on Friday 6 July 2018, in the email advising the new Guidelines were out. I certainly didn’t until someone brought an apparent typographical error to my attention. You can have a read of it here:
I’ll never forget my very first wedding expo, where I arrived to the convention centre so green that I didn’t realise there was an expectation that I would design a booth. So we painted a board with blackboard paint and brought it to the expo, along with the required chalk, and with minutes to go until the expo doors opened I had to think of something to write.
A detailed guide on the best portable PA speaker system for marriage celebrants at weddings in Australia. Don’t get a MiPro or Chaiyo!
The Celebrant Institute, this website, exists for celebrants who struggle with their competence. It’s ok, you’re not alone in thinking “maybe I could do better.” Marriage celebrancy is my full time job, it’s all I do, and more often than not I question how competent I am at running a business, providing for my family, performing marriage ceremonies. My encouragement to you today is that it’s ok, this is human, our brains hate us.