A quick and easy weekend exercise for everyone today: read the front page of your website and your about page. Look at your recent social media posts and your bios on the networks. Are you talking about the product or the user?
A pertinent question about building and maintain an email list today: For anyone looking to follow your example of maintaining “an email list of all couples I meet at expos, fairs, open days, along with all who enquire with me” and sending them a weekly newsletter – are there any legal considerations or permission issues (opt in/opt out) we need to consider? Is it fine to just add any email address to a newsletter database or is there particular wording we need to use in sourcing those addresses for that purpose? Cheers.
Veronica asks: After reading this article and listening to the podcast “A tribute to the greatest episode in the world”, you mentioned speaker placement. Being a newbie to the industry, where would you suggest is the best place for the speaker so I majority can hear?
A question today about enquiries and how to increase our conversion: I have a question about converting enquiries as I am finding that I get a good amount of enquiries but feel my conversion rate could be way better. Wondering what I could be doing better or is there something I am not doing? Is it the language I am using in my initial contact too passive or boring? Or maybe I am giving them too much information? I currently do not have my price on my website so I am guessing some of the enquiries I am not converting are due to that and for follow up I send out a very short follow up email to them a about a month after not hearing anything. How do I better communicate to my leads in the initial enquiry stage to “seel the deal” with me or at least book an initial catch up meeting. Would love some constructive feedback on my “first email” and “welcome letter” attachment that I send as my first contact.
Alison asks: I’m currently studying to become a marriage celebrant, but there is one thing that worries me about setting up my practice once authorised: the home office. I currently live with flatmates in the city, so space is limited. I’m only planning on doing the celebrancy thing as a side gig (at the moment) as an antidote to my corporate day job, so renting full-time office space isn’t practical. In your interpretation of the Marriage Act and Code of Practice, would it be appropriate to maintain an “office” in my lockable bedroom, securing documents in a locked filing cabinet, while renting a separate interview space when needed or offering to meet couples in their homes? Can you recommend any other solutions?
Veronica asks: I know according to section 45(2) of the Marriage Act, couples are required to say “I call upon the persons here present to witness that I, A.B. (or C.D.), take thee, C.D. (or A.B.), to be my lawful wedded wife (or husband); or words to that effect.” When it comes to couples personalising their vows, aside from the previous mentioned, do couples have to say certain things, or are they free to say what they see fit?
Ella asks: “Price points seem to be a hot topic everywhere… Would you recommend putting your fees on your website? Some celebrants display their price on their website, others don’t. Some also seem to provide services cheaper then a BDM wedding. Which poses that question that some people expect you to compete on price, they aren’t comparing the quality of service provided. Only the number they see on the page.” As Sarah noted, everyone has a different answer on this, and here is mine. Don’t count this post as the final word, it’s just a brain dump on a Wednesday afternoon. I’m sure this is a topic we’ll return to over and over, and I’d invite you to list your thoughts in the comments.
Liane asks: As a reasonably new celebrant (2016) my question to you both is how can I improve my skills and knowledge on writing ceremony scripts? How do you guys keep yourselves updated and up-skilled in this area? Can you recommend any resources, websites etc to increase my creative bank (example quotes, styles of weddings)? What framework do you both use when creating your wedding script?
Ella asks: “Price points seem to be a hot topic everywhere… Would you recommend putting your fees on your website? Some celebrants display their price on their website, others don’t. Some also seem to provide services cheaper then a BDM wedding. Which poses that question that some people expect you to compete on price, they aren’t comparing the quality of service provided. Only the number they see on the page.” You will literally get a different answer on this from every celebrant or marketing guru you speak to. So for this question, both Josh and I are going to offer our views! This article is just Sarah’s thoughts. Here is Josh’s article.
We’ve had a couple of anonymous questions on this in the last week, so I’m going to pop them both in here: I’m looking at expanding my services other than just celebrant. At the moment I have a little side gig where it is wedding packages with hair, make up and myself this is run on a separate facebook page. But I’m wanting to possibly offer ceremony styling as well. Just wanted to check it I could advertise this on my celebrant website under a tab “Ceremony Styling” and offer DIY or we setup and dismantle the ceremony. Think simple to start with chairs, flowers and arch. Just before I go making any purchases just wanted some feedback and advice. Thanks!
And: I am currently working for a theatre company and intend to keep working for them, but I want to be able to do weddings occasionally and for friends. However because I’m trained in fashion and costume I thought I’d be able to offer wedding dresses but from what I can understand I can’t? I understand how that can be a conflict of interest now but I was wondering where you draw the line within packages and extras. If I can’t even offer custom veils as an inclusion of a package then I feel like all my other hard earned creative making abilities are of no use?
Tenielle asks: Just a quick question about intellectual property of ceremony drafts. Hasn’t happened to me, but have heard of stories of celebrants issuing a draft ceremony for the clients to look over, and then that ceremony being taken by the couple to a cheaper celebrant. Don’t know how true it is, but it did get me thinking about my own Ts and Cs and about how I could best protect myself at the end of the day. Look, I know how easy it is to forward on a PDF or a Word Document and there’s stuff all we can do about it at the end of the day, but it’s just another aspect of this job that’s been on my mind a bit lately.
It’s every business owner’s favourite time of the year: EOFYmas! As the End Of Financial Year celebrations takeover our lives I wanted to highlight the deductions I think we celebrants should be thinking of, and if you don’t have the record of these deductions from the past financial year, maybe try and keep them for this financial year.
I hope this goes without saying, but I’m not your accountant, I’m not the Australian Tax Office, and I’m not your mum, so make sure you run these things past those guys before taking my accounting advice as gospel. If you need an accountant, I can recommend mine but I’m sure there’s 100 within cat-swinging distance of your place.
NOIM question: I know it says in the Guidelines if a person is in the country for a matter of days you leave the period of residency blank. Is that right? The only time I leave it blank is when they are born here, and I wouldn’t want there to be any confusion with an overseas-born person if I left it blank and BDM thought I’d made a mistake and forgot to fill it in.
It’s super easy for a party divorced in Australia to get a copy of their divorce order; there are no excuses!
It’s absolutely possible to have a NOIM transferred from the Registry Office to a Commonwealth-Registered Marriage Celebrant. Here’s how!
Shortenings of time come up every now and again, and they’re definitely not scary! While applying is the couple’s responsibility, there are some things the celebrant needs to do…
If your couples don’t have an easy way to pay you with credit card, I’m of the belief that you’re not only missing out on cash flow and cash, but you’re also missing out on the goodwill you would generate by making your couples’ lives easier.
Here are ten reasons I think you should either enable credit card payments (if you already have the option) or look at extending your payment options to include credit card.
Notices of Intended Marriage signed in Australia can be witnessed by people with a number of different qualifications. Most are pretty straightforward: an authorised celebrant, a justice of the peace, a barrister or solicitor, or a member of the Australian Federal Police or the police force of a State or Territory. Easy, right?