How to publish Facebook ads that work

I don't know. If there's anything you can expect from me today and into the future is that I'm not going to talk BS. The good news is that I know as much about Facebook advertising as most marketers and advertisers do, and they don't know either, because there is no one perfect ad that will close all the deals and make all the bookings. So as much as I don't know how to publish Facebook ads that work, I do know how to publish Facebook ads that work for me, so I'll take you through that process and also weave in some professional best practises and see if we can't help you. Read More

The do’s and don’ts of email marketing

A pertinent question about building and maintain an email list today:
For anyone looking to follow your example of maintaining "an email list of all couples I meet at expos, fairs, open days, along with all who enquire with me" and sending them a weekly newsletter - are there any legal considerations or permission issues (opt in/opt out) we need to consider? Is it fine to just add any email address to a newsletter database or is there particular wording we need to use in sourcing those addresses for that purpose? Cheers.
So there's three issues to address here:
  1. Consent to being added to a list
  2. Sending commercial messages versus sending spam
  3. Once you've identified that you're within the law, are you sending an email worth sending
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Pricing on websites; to list or not to list??? Sarah’s view

Ella asks:
Price points seem to be a hot topic everywhere... Would you recommend putting your fees on your website? Some celebrants display their price on their website, others don't. Some also seem to provide services cheaper then a BDM wedding. Which poses that question that some people expect you to compete on price, they aren't comparing the quality of service provided. Only the number they see on the page...
You will literally get a different answer on this from every celebrant or marketing guru you speak to. So for this question, both Josh and I are going to offer our views! This article is just Sarah's thoughts. Read More

Get testimonies that matter

Celebrants offer such a personal service, your service is very different to mine, to every other member of this website, and the thousands of other celebrants available. We can communicate our differences in text and photos on our website, through blog and social content, and by meeting people but meeting every single enquirer can become tiresome. So, let me introduce you to a secret warrior in my sales toolkit: testimonies. Couples I have already married, via a testimony, are the most experienced people to tell new couples how I am different from other celebrants, whilst also confirming that I am indeed the person talked about on the website and social media. Testimonies are social proof that you're not a dud, not a scam artist, but you are indeed a person who does the thing you say you do. Because here's the tip no-one else is telling you: in a world where anyone can start a website or social media account, we're looking for indicators that you're authentically, honestly, who you say you are. Read More

The only thing you can rely on in the wedding business

This afternoon a couple got engaged and they have never heard of you, they've not made any decisions about their wedding, and it's highly likely they don't know anything about the wedding industry, how it works, what things cost, and who does what. The only thing you can rely on in the wedding industry is that today a couple got engaged and all of your previous branding, marketing, advertising, and godowill in the market means nothing. Read More