Hi, I am a new country celebrant with three weddings booked late this year, early next year but none performed so far. I am attending a wedding expo soon ( in the country) and am not sure what to do. I have collaborated with a supplier to use an arbor, have my logo enlarged to easel size and have business cards. But wondering what else I need. I dont have photos of me officiating yet obviously. What information type material should I have with me, what questions do you usually get asked, do I just stand there and smile, “have chockies to reel them in”? Please help!!
On a road near my house there’s a billboard that promises to expose my business to many thousands of people. A similar promise has been made by the producers of Married at First Sight and other TV shows. Everyone wants to sell us exposure. I would argue that exposure is the last thing we need.
Anka asks: I’m wanting to start blogging this year and making myself known as the “celebrant in the know” within my area with some personality thrown in as well but I’m not sure exactly how to start? Any suggestions or topics?
I don’t know.
If there’s anything you can expect from me today and into the future is that I’m not going to talk BS. The good news is that I know as much about Facebook advertising as most marketers and advertisers do, and they don’t know either, because there is no one perfect ad that will close all the deals and make all the bookings. So as much as I don’t know how to publish Facebook ads that work, I do know how to publish Facebook ads that work for me, so I’ll take you through that process and also weave in some professional best practises and see if we can’t help you.
A quick and easy weekend exercise for everyone today: read the front page of your website and your about page. Look at your recent social media posts and your bios on the networks. Are you talking about the product or the user?
A pertinent question about building and maintain an email list today: For anyone looking to follow your example of maintaining “an email list of all couples I meet at expos, fairs, open days, along with all who enquire with me” and sending them a weekly newsletter – are there any legal considerations or permission issues (opt in/opt out) we need to consider? Is it fine to just add any email address to a newsletter database or is there particular wording we need to use in sourcing those addresses for that purpose? Cheers.