Moving town as a celebrant

Kath asks: Hey Josh, Just wondering if you have any advice on what I should be doing in preparation to “move/expand” a celebrant biz interstate. I am moving to Hobart mid year and would like to make a start on some marketing now which will in turn affect my bookings for the end or the year and the beginning of next. Apart from reaching out to some lovely local celebs in the area to say hello and booking in to attend an expo, do you have any ideas on what I should or could be doing online (website copy, SEO, blogging, google listing, marketing, back end kind of stuff) while I am in this early transition stage.

When you’ve got an odd name pronunciation

I married a couple recently and the bride had one of those names where there was a few different ways it could possibly be pronounced. In that situation, when we first meet, I introduce myself with my name, and expect the same in return, I’ll then note how they pronounce their own name. But she didn’t!

I feel the same way about business.

What are the ABIA awards? A guide for celebrants

A reader asks: “I’ve noticed the ABIA awards presentation nights have been occurring but what is the ABIA awards and how do people win the ABIA awards? What is the scoring based on? I see these marks of 99.93 etc.” I’ll answer this question on behalf of ABIA, then with my own opinion, which may or may not include the now famous, Billockery Awards, the celebrancy industry’s most favourable fictionalised awards system.

Please put the (sales) gun down!

A quick Saturday morning flick through the social media feeds showed me six celebrants doing a bad thing on social media.

They’re not breaking the law, and in their minds they’re not doing a bad or evil thing. Many people would see the same thing I did and think it’s perfectly fine.

But my advice would be to stop.

It’s time to wean ourselves off this teat

The most popular question I’m asked in person by my wedding industry colleagues, and here on the Celebrant Institute, is which website do I advertise on or which directory do I list in that works?

Somewhere along the way, wedding vendors have gotten really comfortable being fed off the teat of wedding blogs, directories, websites, and magazines.

Josh’s plan for posting on social media

When I post on social media, I’ve got one plan in mind. Not to sell, not to do a deal, not to whinge or complain. I want to be known. So when people that like me make a decision about a celebrant, I’m who they think of. When I saw this recent meme about the mortifying ordeal of being known and loved it resonated with me so much I had to work it into a talk for our recent conference.

Five easy SEO hacks you can do that are driven by research

Everyone knows a guy who knows a guy who can get you on the front page of Google. I’d argue that you might not want to be on the front page of Google for everything, but it doesn’t hurt for the right people to be able to find you.

In this article I’m not going to add to the SEO noise, you can read a million articles about SEO practises and there are even more people willing to take your cash to make it work for you.

But if you don’t mind kicking around the shed that is your website, here’s a check list of things you can change or improve on, and they’re backed up with good research. As opposed to the standard old wives tale SEO advice that most people’s parent’s next-door neighbours are dishing out.

An example of finding your ‘Almost Nobody’

In a post yesterday I described the hard work of finding your ‘Almost Nobody’. This, I argue, is your life’s work, and something that will forever be changing. A good example of me doing that work in my own business is by filtering out the ‘Everybody’ and making room for the ‘Almost Nobody’ to feel comfortable on my social media.

What should I do at a wedding expo?

Hi, I am a new country celebrant with three weddings booked late this year, early next year but none performed so far. I am attending a wedding expo soon ( in the country) and am not sure what to do. I have collaborated with a supplier to use an arbor, have my logo enlarged to easel size and have business cards. But wondering what else I need. I dont have photos of me officiating yet obviously. What information type material should I have with me, what questions do you usually get asked, do I just stand there and smile, “have chockies to reel them in”? Please help!!

Do you really want that exposure?

On a road near my house there’s a billboard that promises to expose my business to many thousands of people. A similar promise has been made by the producers of Married at First Sight and other TV shows. Everyone wants to sell us exposure. I would argue that exposure is the last thing we need.

Marketing: if I was starting today

If I was starting as a celebrant today I would do so many things differently. This article is hopefully timely for our readers, after all it is enquiries season! My rough research tells me that more people are engaged in between Christmas Eve and Valentine’s Day...

Which directories should we advertise in?

Sarita asks: I’m a relatively new celebrant and just after some advice on the world of wedding directories. There seem to be loads. Apart from the obvious ones like easyweddings, ABIA, there’s lots of smaller ones like polka dot bride, wedding guide, celebrant society, etc etc & a huge variation on how much it costs to list with them. Have you any tips, recommendations on where to go and where not to go. I feel like I should be listing somewhere (shouldn’t I?) but where to go!

How to publish Facebook ads that work

I don’t know.

If there’s anything you can expect from me today and into the future is that I’m not going to talk BS. The good news is that I know as much about Facebook advertising as most marketers and advertisers do, and they don’t know either, because there is no one perfect ad that will close all the deals and make all the bookings. So as much as I don’t know how to publish Facebook ads that work, I do know how to publish Facebook ads that work for me, so I’ll take you through that process and also weave in some professional best practises and see if we can’t help you.

The Facebook opportunity

Facebook, owner of Facebook but also Instagram and WhatsApp, is pushing hard to get more advertisers on its platform. In last week’s earnings call they made two statements which stood out to me: “When we think about Instagram, we think we have a great...

The do’s and don’ts of email marketing

A pertinent question about building and maintain an email list today: For anyone looking to follow your example of maintaining “an email list of all couples I meet at expos, fairs, open days, along with all who enquire with me” and sending them a weekly newsletter – are there any legal considerations or permission issues (opt in/opt out) we need to consider? Is it fine to just add any email address to a newsletter database or is there particular wording we need to use in sourcing those addresses for that purpose? Cheers.

Pricing on websites; to list or not to list??? Josh’s view

Ella asks: “Price points seem to be a hot topic everywhere… Would you recommend putting your fees on your website? Some celebrants display their price on their website, others don’t. Some also seem to provide services cheaper then a BDM wedding. Which poses that question that some people expect you to compete on price, they aren’t comparing the quality of service provided. Only the number they see on the page.” As Sarah noted, everyone has a different answer on this, and here is mine. Don’t count this post as the final word, it’s just a brain dump on a Wednesday afternoon. I’m sure this is a topic we’ll return to over and over, and I’d invite you to list your thoughts in the comments.

Pricing on websites; to list or not to list??? Sarah’s view

Ella asks: “Price points seem to be a hot topic everywhere… Would you recommend putting your fees on your website? Some celebrants display their price on their website, others don’t. Some also seem to provide services cheaper then a BDM wedding. Which poses that question that some people expect you to compete on price, they aren’t comparing the quality of service provided. Only the number they see on the page.” You will literally get a different answer on this from every celebrant or marketing guru you speak to. So for this question, both Josh and I are going to offer our views! This article is just Sarah’s thoughts. Here is Josh’s article.

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